
Discover the DNA of innovation that transformed Steve Jobs and Jeff Bezos into legends. This bestseller, translated into 15 languages, reveals five skills that power disruptive thinking. What surprising habit connects all breakthrough innovators? DisneyPixar and Salesforce already know.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
When Jeff Bezos encountered a website in 1994 claiming the internet was growing at 2,300% annually, he didn't just file away the information-he acted. Within months, he'd left his Wall Street job to launch Amazon, transforming how the world shops. What separated Bezos from countless others who saw the same statistic? Not superior genetics or a magical creative gene, but specific behaviors: questioning assumptions about retail, observing emerging trends, networking with diverse thinkers, and experimenting with untested ideas. These behaviors form what we might call the innovator's DNA-a set of learnable skills that distinguishes disruptive thinkers from efficient executors. As businesses face increasingly shorter lifespans (the average Fortune 500 company now lasts just fifteen years compared to fifty in 1950), mastering these innovation skills has become essential for survival. The revelation that creativity is primarily behavioral rather than genetic empowers anyone willing to practice specific discovery skills to enhance their innovative capabilities dramatically. Most of us view visionaries like Steve Jobs, Elon Musk, and Jeff Bezos as possessing some innate creative genius-a special wiring that sets them apart. Research studying 117 pairs of twins reveals a different story: only about 30% of creative performance is attributable to genetics, while roughly two-thirds comes through learning. Compare this to general intelligence, where 80-85% is genetically determined, and the implication becomes clear-creativity is primarily a set of behaviors anyone can develop.
将《The Innovator’s DNA》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《The Innovator’s DNA》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《The Innovator’s DNA》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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