
"Small Giants" reveals how 14 remarkable companies chose greatness over size, challenging business orthodoxy. The book sparked a movement with its own leadership summit, inspiring entrepreneurs like Motto founders to prioritize values over growth. What if staying small is your biggest competitive advantage?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
What if the relentless pursuit of growth is actually killing your business? In a business landscape where "bigger is better" dominates conventional wisdom, a remarkable group of companies has discovered a counterintuitive truth: sometimes staying small is the most powerful strategy for achieving greatness. These "small giants" deliberately choose to be great rather than big, rejecting the pressure to expand rapidly in favor of excellence on their own terms. Their stories reveal a profound alternative to the standard narrative of success-one that prioritizes meaning, quality, and deep relationships over market domination and endless expansion. Consider Fritz Maytag, who rescued Anchor Brewing from bankruptcy in 1965. When overwhelming demand threatened to force rapid expansion in the 1990s, he made the radical decision to limit growth rather than compromise quality. Or Gary Erickson of Clif Bar, who walked away from a $120 million acquisition offer-and subsequently took on crippling debt to buy out his partner-because he couldn't bear to surrender control of his company's mission and values. These entrepreneurs aren't afraid of success; they're redefining what success actually means.
将《Small Giants》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Small Giants》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Small Giants》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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