
Tiffani Bova's Wall Street Journal bestseller reveals ten growth paths that transformed companies like Apple and Marvel. Translated into 12 languages and featuring 32+ case studies, this Thinkers50-nominated framework answers the question: Why do some growth strategies succeed while others spectacularly fail?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
In 1997, when Netflix founder Reed Hastings returned "Apollo 13" to Blockbuster and faced a $40 late fee, he didn't just get annoyed-he got inspired. That moment of frustration sparked an idea that would eventually topple a video rental empire. This story perfectly captures the essence of Tiffani Bova's "Growth IQ": sustainable business growth rarely comes from a single brilliant move but emerges from understanding the complex interplay of strategies, timing, and market context. As 87% of companies eventually hit growth stalls, with only a quarter recovering to previous rates, the search for sustainable growth has become the most persistent challenge executives face worldwide. Why do so many businesses fail at growth? The answer is deceptively simple-they're looking for that one magical solution, the silver bullet that will transform their trajectory overnight. This quest is fundamentally misguided. Even resource-rich giants like IBM can experience extended decline (twenty-two consecutive quarters of revenue drops) when they misunderstand this truth. As Bill Gates wisely noted, "Success is a lousy teacher. It seduces smart people into thinking they can't lose." Companies maintaining a business-as-usual attitude fail to recognize that customers, industries, and technologies constantly evolve, requiring continuous adaptation.
将《Growth IQ》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Growth IQ》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Growth IQ》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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