
Discover the seven words that Harvard research proves can instantly transform your influence. "Magic Words" reveals psychological triggers behind "because," "name," and five other verbal keys that boost persuasion by 50% in business and relationships. A communication game-changer hiding in plain sight.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Have you ever noticed how some people effortlessly influence others while you struggle to get your point across? The secret lies in seven specific words that trigger predictable responses in the human brain. These "magic words" aren't about manipulation but about understanding how language shapes thought and behavior. When we communicate without understanding these principles, we're like magicians performing tricks without knowing how they work - sometimes successful, often not, never understanding why. The science is clear: certain words activate specific neural pathways that either create connection or trigger resistance. Master these seven words, and you'll transform your ability to motivate others, resolve conflicts, and build deeper relationships in every area of life. We face a universal challenge that transcends all relationships: getting others to take action. Despite technological advances that have multiplied our communications, genuine connection has declined dramatically. Research shows empathy has dropped 40% among young adults since the 1980s, while narcissism has risen correspondingly. This explains why traditional motivation attempts fail. We resort to begging, bribing, or excessive reasoning. When these approaches inevitably fall short, we escalate to nagging or manipulation - further damaging relationships rather than building them.
将《Magic Words》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Magic Words》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Magic Words》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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