
In "Loonshots," Safi Bahcall reveals why groundbreaking ideas fail and how structural changes - not culture - nurture innovation. Nobel laureate-endorsed and praised by Richard Preston, it explains the "phase transitions" that transformed industries and won wars, including the radar that defeated Nazis.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
In 2003, cancer researcher Richard Miller developed a drug that pharmaceutical giants dismissed as dangerous lunacy - a "piranha molecule" that would never let go of its target. Despite widespread ridicule and financial struggles, Miller persisted. Years later, his drug ibrutinib produced response rates nearly ten times higher than standard therapy, leading to FDA approval and a $21 billion acquisition by one of the same pharma giants that had mocked him. This pattern repeats throughout history. Revolutionary ideas often face brutal rejection before changing the world. Why? The mystery lies in how organizations behave, not individuals. Nokia rejected engineers' proposals for an internet-ready touchscreen phone with an app store - only to watch Apple introduce exactly these features in the iPhone three years later, leading to Nokia's catastrophic $250 billion decline. The science behind this phenomenon parallels phase transitions in physics. Just as water molecules behave differently as liquid versus solid, people can act like risk-taking entrepreneurs in startups but project-killing conservatives in large companies. Nobel laureate Phil Anderson captured this with "more is different" - the whole becomes not just more than but fundamentally different from the sum of its parts. What makes organizations suddenly stop innovating? Two competing forces: stake and rank. In small groups, everyone's stake in outcomes is high while perks of rank are minimal. As organizations grow, stakes decrease while rank perks increase. When these forces cross, the system snaps and begins rejecting "loonshots" - ideas that seem crazy but might change everything.
将《Loonshots》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Loonshots》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Loonshots》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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