How Brands Grow by Byron Sharp Summary
Overview of How Brands Grow
Byron Sharp's revolutionary marketing bible shattered industry myths on its first day, selling out 1,000 copies instantly. Embraced by Coca-Cola and Unilever executives, it boldly challenges conventional wisdom: forget customer loyalty - the secret to brand growth lies in mental availability and mass-market penetration.
Similar books to How Brands Grow
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点，高效学习
以有趣互动的方式享受这本书
核心要点
Why Everything You Know About Marketing Is Probably Wrong
What if I told you that Coca-Cola's billions in advertising aren't about convincing you to love their brand more-they're just trying to stay visible when you're thirsty? That customer loyalty programs might be wasting your money? That the most profitable customers aren't your devoted superfans, but people who barely think about you? For decades, marketers have built careers on myths: differentiate or die, create emotional bonds, target your niche, nurture loyalty. Then Byron Sharp arrived with data from thousands of brands across dozens of countries, and the evidence was devastating. Big brands don't succeed because they're more loved-they simply have more buyers. Growth doesn't come from deepening relationships with existing customers-it comes from reaching people who barely know you exist. This isn't theory. It's pattern after pattern, replicated across industries and continents, revealing how markets actually work versus how we've been taught they should work.
The Double Jeopardy Law and the Hidden Value of Light Buyers
The Myth of Brand Tribes and Universal Competition
The Real Nature of Loyalty: Routine, Not Romance
Distinctiveness Beats Differentiation Every Time
Mental and Physical Availability: The Only Strategy That Matters
The Path Forward: Seven Rules for Marketing Success
快速摘要模式 - 10分钟阅读或收听《How Brands Grow》摘要
将《How Brands Grow》的核心观点拆解为易于理解的要点，了解创新团队如何创造、协作和成长。
闪卡模式 - 《How Brands Grow》精华：10条核心见解
将《How Brands Grow》提炼为快速记忆要点，突出坦诚、团队合作和创造力的关键原则。
趣味模式 - 《How Brands Grow》的启示 - 25分钟故事
通过生动的故事体验《How Brands Grow》，将创新经验转化为令人难忘且可应用的精彩时刻。
个性化模式 - 0分钟阅读或收听《How Brands Grow》摘要
随心提问，选择声音，共同创造真正与你产生共鸣的见解。
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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