
In "Great by Choice," Collins reveals why some companies thrive amid chaos after nine years of rigorous research. The "20 Mile March" concept has revolutionized leadership thinking, with tech entrepreneur Jason Shen calling it essential for startups. What's your discipline-to-luck ratio?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
We suffer more in imagination than in reality.
将《Great by Choice》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Great by Choice》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Great by Choice》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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Why do some companies thrive during chaos while others collapse? After nine years of rigorous research, Jim Collins discovered something counterintuitive: the most successful companies in turbulent times weren't necessarily the boldest risk-takers or most innovative visionaries. They were disciplined, methodical, and even somewhat paranoid. These "10X companies" outperformed their industry indexes by at least 10 times over 15+ years in extremely unpredictable environments. A $10,000 investment in these exceptional performers would have grown to over $6 million by 2002 - 32 times better than the general market. What made Southwest Airlines soar while Pacific Southwest Airlines, with the same business model, disappeared? The answer challenges everything we think we know about success in uncertainty.