
In "Grit to Great," advertising legends Thaler and Koval reveal why perseverance trumps talent. Endorsed by James Patterson, who declares: "You don't need brilliance to succeed - you need this book." Discover why grit, not genius, creates extraordinary success stories.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Ever wonder why some people achieve the impossible while others with seemingly more talent fall short? Steve Jobs had a mediocre GPA. Michael Jordan was cut from his high school basketball team. Colin Powell was an average student with little self-confidence. What transformed these ordinary beginnings into extraordinary success stories wasn't natural talent-it was grit. Those iconic Aflac Duck commercials that seemed so effortless? They required a full year of production with thirty team members working through endless rejections and setbacks. Success isn't about having special gifts-it's about stamina and resilience. Without consistent application and hard work, talent remains merely potential-"a masterpiece unpainted." When psychologist Angela Duckworth developed a simple twelve-point scale to measure grit, she discovered something surprising: sometimes there was a negative correlation between high IQ and grit. Those with higher intelligence often gave up more quickly when faced with difficult tasks, while those with comparatively lower IQs had developed grittier problem-solving approaches through necessity. Even Google stopped asking for transcripts and GPAs, finding they "don't predict anything." Instead, what matters is "results intelligence"-the ability to deliver under pressure and bounce back from difficulties.
将《Grit to Great》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Grit to Great》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Grit to Great》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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