
"Getting Real" revolutionized web development with its lean, agile approach. Embraced by tech leaders for its counterintuitive wisdom: build half a product, not a half-assed one. Steve Jobs embodied its philosophy - what features will you dare to eliminate?
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Remember when creating software meant drowning in specifications, endless meetings, and features nobody would use? In 2006, a small Chicago company called 37signals challenged this orthodoxy with "Getting Real" - a manifesto that spread virally among developers tired of bloated processes. The approach was so compelling that even Jeff Bezos invested in the company through his personal fund. This wasn't just another methodology - it was a comprehensive philosophy that would later influence the entire lean startup movement. At its core lies a radical idea: less is more. Instead of chasing feature parity or pleasing everyone, build half a product rather than a half-assed product. Skip the extensive planning and wireframes - they merely represent reality rather than being real themselves. Start with the interface and work backward, validating ideas with actual users before heavy investment. When Basecamp was developed, the team faced numerous constraints: running their design business simultaneously, working across time zones, and bootstrapping without outside funding. Rather than viewing these as obstacles, they embraced them as advantages that forced creativity and ruthless prioritization.
将《Getting Real》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Getting Real》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Getting Real》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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