
Struggling entrepreneurs: stop fixing the wrong problems. Mike Michalowicz's "Fix This Next" introduces the Business Hierarchy of Needs, saving companies like Mark Oliver's from failure. Shelved 81,000+ times, this Wall Street Journal columnist's approach makes prioritization simple in a chaotic business world.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Ever felt like you're drowning in your own business? You're not alone. When entrepreneur Dave Rinn found himself short-staffed and overwhelmed, he discovered something revolutionary: not everything deserves equal attention. Most business owners start each day in firefighter mode-frantically putting out one crisis after another. Even when you find time for important projects, you question whether they'll truly make a difference. Sound familiar? The biggest problem isn't lack of experience or resources-it's not knowing what your biggest problem actually is. We rush to address whatever seems urgent while disregarding the most impactful issues, creating a "Survival Trap" where we take panicked actions to survive today, then repeat the pattern tomorrow. Mike Michalowicz experienced this firsthand, battling constant cash shortages and crushing debt. Despite increasing sales, his debt actually grew. His breakthrough came from an unlikely source-a jammed printer. After repeatedly trying the same ineffective fix, he discovered the real problem was a tiny crumpled paper. This became his business epiphany: what if his company's problem wasn't where he thought? Perhaps his sales issue was actually a profit issue. This realization led to 45 consecutive quarters of profit distributions. Just like hikers lost in the wilderness following instincts down one wrong path after another, entrepreneurs need a compass to guide their business decisions.
将《Fix This Next》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Fix This Next》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Fix This Next》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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