
In "Doing Good Better," William MacAskill revolutionizes charity through data-driven altruism. This manifesto sparked a global movement, inspiring thousands to rethink their careers and donations. Even skeptics become converts - just ask Simon Eskildsen, who immediately changed his giving after reading the final page.
William MacAskill, author of Doing Good Better and a leading philosopher in the effective altruism movement, is an associate professor at the University of Oxford and co-founder of nonprofits like Giving What We Can and 80,000 Hours.
His book blends philosophy, ethics, and data-driven analysis to explore how individuals can maximize their positive impact through charitable giving, career choices, and systemic change. A pioneer in moral decision-making frameworks, MacAskill’s academic work on normative uncertainty and global priorities informs the book’s practical guidance on evaluating causes by scale, solvability, and neglect.
He expanded these ideas in What We Owe The Future, which examines longtermism and humanity’s moral responsibility to future generations. MacAskill’s research has been featured in The New York Times and The Guardian, and his TED Talk on effective altruism has garnered millions of views.
The organizations he helped establish have redirected over $300 million to high-impact charities, cementing his influence as a leading voice in ethical philanthropy.
Doing Good Better by William MacAskill explores effective altruism, a data-driven approach to maximizing positive global impact. It introduces five questions to evaluate charitable actions, emphasizing cost-effectiveness, evidence-based solutions, and neglected areas. Examples like the failure of PlayPump and the success of deworming programs illustrate how small, strategic efforts can outperform well-intentioned but inefficient initiatives.
William MacAskill is an Oxford philosopher, co-founder of nonprofits like Giving What We Can and 80,000 Hours, and a leading figure in the effective altruism movement. He advocates for using evidence to optimize charitable giving and career choices. His other works include What We Owe The Future and Moral Uncertainty.
This book suits philanthropists, nonprofit professionals, and anyone seeking to maximize their social impact. It offers actionable frameworks for evaluating charities, career paths, and donations. MacAskill’s focus on data over intuition makes it ideal for analytical readers aiming to align their resources with high-efficacy causes.
These questions help prioritize actions with the greatest net benefit.
The book argues that cost-effectiveness varies drastically between interventions. For example, deworming programs improve school attendance at $3.50 per child, while textbook donations show minimal impact. MacAskill urges donors to compare outcomes per dollar, favoring initiatives like global health campaigns over feel-good projects.
MacAskill promotes “earning to give”: pursuing high-income careers to fund impactful charities. He highlights 80,000 Hours, a nonprofit he co-founded, which guides individuals toward roles in fields like AI safety or global health policy. The goal is to maximize lifetime contributions through strategic career choices.
Critics argue the book overlooks local community impact and prioritizes global-scale interventions. Some question its utilitarian focus, which may undervalue systemic change or emotional connections to causes. MacAskill acknowledges these limits but maintains that effective altruism’s principles adapt to new evidence.
These emphasize intentionality and measurable outcomes over symbolic gestures.
Both advocate evidence-based giving, but MacAskill’s work delves deeper into career optimization and systemic neglect. While Peter Singer focuses on moral obligations, MacAskill provides frameworks for quantifying impact across donations, volunteering, and professional choices.
As global challenges like AI ethics and climate change intensify, the book’s principles help navigate complex trade-offs. Its emphasis on data and scalability aligns with growing demand for transparency in philanthropy, making it a blueprint for tackling 21st-century problems.
MacAskill highlights organizations like the Against Malaria Foundation and GiveDirectly, which excel in cost-effectiveness and rigorous evidence. He advises donors to use platforms like GiveWell to identify top-performing global health and poverty alleviation initiatives.
Effective altruism combines empathy with evidence, using tools like quality-adjusted life years (QALYs) to measure impact. It prioritizes interventions that save or improve the most lives per dollar, advocating for a mindset shift from “doing good” to “doing good better”.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
Effective altruism is about answering one simple question: How can I use my resources to help others the most?
It’s easy to donate to whatever cause tugs at your heartstrings, or to whatever your friends are supporting. But you can achieve far more good if you pause, reflect, and use evidence and reason to ensure that your actions are as effective as possible.
Compassion must be guided by evidence and reason to truly help others.
When we donate to one cause, we necessarily forgo helping another.
将《Doing Good Better》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Doing Good Better》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Doing Good Better》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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Picture thousands of African children exhausted, pushing a merry-go-round in circles-not for fun, but because their village desperately needs water. This was the reality of PlayPumps, a development project that seemed brilliant on paper: kids play, water flows, communities thrive. Celebrities endorsed it. Laura Bush wrote a $16.4 million check. By 2009, nearly 2,000 pumps dotted southern Africa. Then the truth emerged: children grew too tired to play, leaving women to push the heavy equipment themselves. The pumps delivered less water than traditional hand pumps while costing four times more. Most broke down without repair. The American branch quietly shut down, admitting failure. Meanwhile, researchers testing simple deworming programs discovered something remarkable: five cents bought an additional day of school attendance. Ten years later, those dewormed children earned 20% more income. One approach relied on emotional appeal and untested assumptions. The other used rigorous evidence and cost-effectiveness analysis. The difference? Thousands of transformed lives versus wasted millions and broken promises. This pattern repeats across development work: Scared Straight programs aimed to deter juvenile delinquency by exposing at-risk youth to prison conditions, but they actually increased crime rates by 28%. Clothing donations to East Africa have severely impacted local textile industries, potentially causing more long-term harm than good. Good intentions aren't enough-we need evidence, rigorous testing, and honest evaluation of what actually works versus what merely feels good.