
Discover Jeremy Gutsche's New York Times Bestseller that unveils six patterns to unlock unstoppable ideas. Praised as "simply wow" by business leaders, this innovation bible teaches you to think like a hunter, not a farmer - the exact mindset that transformed today's most adaptive companies.
通过作者的声音感受这本书
将知识转化为引人入胜、富含实例的见解
快速捕捉核心观点,高效学习
以有趣互动的方式享受这本书
We live in an era of unprecedented opportunity, yet most of us remain trapped by our evolutionary programming. For 500 generations, humans have been farmers, neurologically wired to repeat successful patterns. Once we find fertile ground, we instinctively cultivate it, creating rules and procedures to protect what works. This farming mindset served humanity well for millennia but leaves us dangerously unprepared for today's rapid changes. Consider the contrasting tales of two entrepreneurs. Roy Raymond founded Victoria's Secret after experiencing discomfort buying lingerie for his wife. His concept-a lingerie shop where men could comfortably purchase gifts-initially thrived. Yet Raymond missed a crucial insight: women buy most lingerie for themselves. When Leslie Wexner purchased the struggling business, he repositioned everything for female consumers, transforming it into a $6 billion megabrand while Raymond's next ventures failed. Now contrast this with Amancio Ortega, the reclusive billionaire behind Zara. Despite being one of the world's richest people, Ortega maintains a modest lifestyle-wearing the same blue outfit daily and eating in his company cafeteria. Zara revolutionized fashion retail through unprecedented speed, converting designs to store-ready products in just fourteen days versus the industry's typical months-long timeline. Unlike farmers who protect established patterns, Ortega remains insatiable, constantly seeking improvement and new opportunities. The difference? Raymond fell into classic farmer traps: complacency with initial success, repetitive thinking, and overprotection of beliefs. Ortega embraced the hunter mindset-always hungry, always adapting.
将《Better and Faster》的核心观点拆解为易于理解的要点,了解创新团队如何创造、协作和成长。
将《Better and Faster》提炼为快速记忆要点,突出坦诚、团队合作和创造力的关键原则。

通过生动的故事体验《Better and Faster》,将创新经验转化为令人难忘且可应用的精彩时刻。
随心提问,选择声音,共同创造真正与你产生共鸣的见解。

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