为什么有些创始人天天上热搜,有些却低调得像隐形人?从雷军的流量收割到OPPO老板的神秘面纱,我们深度解析两种截然不同的创始人策略。

创始人的可见度策略没有标准答案,只有最适合的答案。无论选择高调还是低调,关键是要与你的价值观、能力和目标保持一致。
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

Miles: 你知道吗,Blythe,我最近发现了一个特别有意思的现象——有些创始人恨不得天天上热搜,而有些却低调得你都不知道他们长什么样。
Blythe: 哈哈,这确实很有趣!你是说像雷军这样的网红企业家,和那些我们连名字都记不住的OPPO、vivo老板?
Miles: 对对对!就是这个意思。雷军现在简直是流量收割机,小米汽车发布会搞得比演唱会还热闹。但你知道吗,OPVO和vivo的市场份额其实远远超过小米,可他们的老板陈明永和沈炜基本上就是隐形人。
Blythe: 这就很耐人寻味了。按理说,在这个注意力经济时代,曝光度应该等于影响力才对。但显然现实比我们想象的复杂得多。
Miles: 没错!而且更有意思的是,根据哈佛商学院的研究,具有鲜明个人IP的企业家能为品牌带来平均37%的额外市场认知度。但同时也有专家警告说,这可能是一把双刃剑。
Blythe: 这就引出了一个核心问题:到底是高调出圈好,还是低调务实更有效?让我们深入探讨一下这两种截然不同的创始人策略各自的优势和风险。