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    Categories>Career & Business>Chanel : Stratégie Business, Parfums et Innovation Luxe

    Chanel : Stratégie Business, Parfums et Innovation Luxe

    27 min
    |
    |
    11 апр. 2026 г.
    BusinessEconomicsCorp Culture

    Découvrez l'histoire de Chanel sous l'angle business : de sa stratégie de marque aux innovations majeures dans le secteur des parfums, de la beauté et du luxe.

    Chanel : Stratégie Business, Parfums et Innovation Luxe

    Лучшая цитата из Chanel : Stratégie Business, Parfums et Innovation Luxe

    “

    La haute couture crée le rêve, et le parfum permet à tout le monde d'en acheter une petite part. C'est un cercle vertueux où la division beauté finance la liberté créative de la mode.

    ”

    Этот аудиоурок был создан участником сообщества BeFreed

    Вопрос для ввода

    Un podcast sur l'histoire de channel mais avec une focale business, et une grande partie sur la division parfum / beauté, en allant jusqu'aux grands chantiers d'innovation et de stratégie.

    Голоса ведущих
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    Milesplay
    Стиль обучения
    Глубокий
    Источники знаний
    The House of Gucci
    Little Book of Gucci
    The Last Tycoons
    Rethinking Prestige Branding
    Astor
    Essentials of Supply Chain Management

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    Создано выпускниками Колумбийского университета в Сан-Франциско

    BeFreed объединяет глобальное сообщество из 1,000,000 любознательных умов
    Узнайте больше о том, как обсуждают BeFreed в интернете

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
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    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
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    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
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    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
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    star
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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
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    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
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    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
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    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
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    thumbsUp
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    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
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    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star
    1.5K Ratings4.7
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    Избранные книги
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Популярные категории
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Списки чтения знаменитостей
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Коллекция наград
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Избранные темы
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Лучшие книги по годам
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Инструменты обучения
    Knowledge VisualizerAI Podcast Generator
    Избранные авторы
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs другие приложения
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Информация
    О насarrow
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    © 2026 BeFreed
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    Ключевые выводы

    1

    Chanel : L'Empire entre Business et Luxe

    0:00
    0:12
    0:29
    0:37
    0:56
    2

    Le moteur caché de la division beauté

    1:12
    1:30
    1:55
    2:05
    2:26
    2:45
    3:14
    3:27
    3:58
    4:06
    4:29
    4:35
    3

    L'architecture d'un héritage verrouillé

    4:56
    5:08
    5:26
    5:36
    5:56
    6:05
    6:33
    6:40
    7:03
    7:08
    7:36
    7:45
    8:08
    8:27
    4

    L'innovation au service de l'exclusivité

    8:44
    8:56
    9:17
    9:22
    9:41
    9:53
    10:10
    10:15
    10:35
    10:49
    11:09
    11:22
    11:47
    12:02
    5

    La guerre des prix et le défi de la croissance

    12:23
    12:41
    13:02
    13:05
    13:21
    13:33
    13:55
    14:07
    14:29
    14:43
    15:04
    15:14
    15:34
    15:55
    6

    Le pari de la rareté à l'ère du numérique

    16:15
    16:33
    16:55
    16:59
    17:21
    17:26
    17:49
    17:56
    18:19
    8:27
    18:46
    18:58
    19:20
    19:26
    7

    Une stratégie de résistance face à la crise

    19:48
    20:04
    20:25
    20:32
    20:47
    20:55
    21:13
    21:19
    21:37
    21:48
    22:13
    22:20
    8

    Guide pratique pour comprendre le modèle Chanel

    22:41
    22:52
    23:11
    23:20
    23:36
    23:43
    24:00
    24:11
    24:33
    8:27
    25:00
    25:13
    9

    Un héritage en mouvement

    25:22
    25:40
    25:59
    26:17
    26:28
    26:42
    26:57
    27:05
    27:14
    27:25

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