Обложка плана обучения

Marketingpsychologie lernen

ПЛАН ОБУЧЕНИЯ

Marketingpsychologie lernen

This learning plan is essential for marketers, business owners, and communication professionals who want to move beyond surface-level tactics and understand the deep psychological mechanisms that truly influence buying decisions. By combining consumer psychology, behavioral economics, and neuroscience, learners will gain a comprehensive toolkit to create more effective, ethically persuasive marketing campaigns that align with how humans actually think and make choices.

ByCommunity User
2 h 1 m
12 курсовОбновлено 11 days ago
Influence: the Psychology of PersuasionWhy We BuyDesigning for Consumers Through Empathy and Psychology12 sources

Как Был Создан Этот План Обучения

Этот план был создан собственным ИИ BeFreed, чтобы помочь вам легко изучить Marketingpsychologie lernen. Он составлен на основе глубокого исследования темы и структурирован вокруг наиболее эффективных учебных путей, проверенных пользователями BeFreed.

Каждый эпизод содержит краткие, высокоэффективные уроки, извлечённые из первоклассных источников — бестселлеров, научных работ и экспертных знаний. Вместе они образуют изысканный, но доступный путь к освоению Marketingpsychologie lernen.

Что Вы Узнаете

  • Master the core psychological principles that drive consumer behavior, including cognitive biases and decision-making patterns
  • Apply proven persuasion techniques and psychological triggers to ethically influence customer decisions in marketing contexts
  • Use behavioral economics insights to design choice architecture that nudges consumers toward desired actions at scale
  • Leverage neuromarketing and neuroscience research to create campaigns that resonate with unconscious consumer motivations
  • Develop practical skills to translate psychological theory into effective, real-world marketing strategies that work with human nature

Understand the core psychological principles that drive consumer behavior, from cognitive biases to the science behind why people buy.

Influence: the Psychology of Persuasion cover
Influence: the Psychology of Persuasion

Understanding the psychology of persuasion and influence

9 m
Why We Buy cover
Why We Buy

Shopping science decoded: how subtle changes trigger consumer behavior

9 m
podcast cover
source 1source 2source 3What is human-centered design? A complete guide
6 sources
Designing for Consumers Through Empathy and Psychology

Explore how empathy, behavioral economics, and human-centered design create products people genuinely love. Learn practical strategies for understanding consumer psychology and building emotional connections.

10 m

Learn proven techniques to ethically influence decisions and behaviors, applying psychological triggers and persuasion principles in real-world marketing contexts.

Pre-Suasion cover
Pre-Suasion

Master the art of influence by priming your audience before delivering your message, revolutionizing your persuasion skills.

9 m
Yes! cover
Yes!

Discover powerful persuasion techniques backed by science to boost your influence in business and personal interactions.

8 m
podcast cover
source 1source 2source 3source 4
6 sources
Master Negotiation and Influence: Psychology of Persuasion

Unlock the hidden psychology behind every human interaction. Learn science-backed techniques from top researchers to negotiate better outcomes, build stronger relationships, and ethically influence others in both professional and personal settings.

23 m

Discover how small changes in choice architecture can dramatically impact consumer decisions, using insights from behavioral economics to design marketing that works with human nature.

Nudge cover
Nudge

Using small changes to guide better decisions on health, wealth, and happiness.

9 m
Predictably Irrational cover
Predictably Irrational

Explores hidden forces shaping our decisions, revealing systematic irrationality in human behavior through engaging experiments and real-world applications.

9 m
podcast cover
[PDF] Toward a Theory of Behavioral Operations - Harvard Business SchoolPredictably IrrationalThinking, Fast and SlowBehavioral Operations: Past, Present, and Future
6 sources
Why Smart People Make Predictably Irrational Workplace Decisions

Discover how behavioral operations reveals the hidden psychology behind workplace decision-making. Learn why our brains consistently trick us and how to design systems that work with human nature, not against it.

8 m

Master cutting-edge techniques using neuroscience and brain research to create deeply resonant marketing campaigns that tap into unconscious consumer motivations.

Buyology cover
Buyology

Groundbreaking neuromarketing study reveals shocking truths about consumer behavior and the hidden forces driving our purchasing decisions.

9 m
Brainfluence cover
Brainfluence

Discover 100 science-backed neuromarketing techniques to persuade consumers, boost sales, and enhance your marketing strategy with psychological insights.

8 m
podcast cover
Influence: The Psychology of PersuasionAtomic HabitsHooked: How to Build Habit-Forming ProductsNudge: The Final Edition
33 sources
Mind Games: How Psychology Fuels Billion-Dollar Tech Companies

Discover how Amazon, Netflix, and TikTok engineer addictive experiences through psychological principles. Drawing from Dr. Andrew Huberman's research, Sheena Iyengar's famous jam study, and Robert Cialdini's influence principles, we reveal the invisible forces shaping your daily decisions-and how to use them ethically.

10 m

Users also liked

Master psychology & marketing

Master psychology & marketing

ПЛАН ОБУЧЕНИЯ

Master psychology & marketing

This learning plan bridges the gap between human psychology and effective marketing, equipping you with scientific frameworks to understand why people buy and how to ethically influence their decisions. It's ideal for marketers, entrepreneurs, business leaders, and sales professionals who want to move beyond guesswork and create strategies grounded in behavioral science. Whether you're building a brand, launching products, or optimizing customer experiences, these skills will give you a decisive competitive advantage.

2 h 11 m4 Разделы
Study psych & persuasion

Study psych & persuasion

ПЛАН ОБУЧЕНИЯ

Study psych & persuasion

Understanding persuasion and psychology is essential for anyone who communicates, influences, or leads others. This learning plan benefits professionals in sales, marketing, management, and leadership roles, as well as anyone seeking to improve their ability to ethically influence decisions and create meaningful change in personal and professional relationships.

2 h 11 m4 Разделы
Psychologie

Psychologie

ПЛАН ОБУЧЕНИЯ

Psychologie

Psychology provides essential insights into human behavior, thought processes, and emotional responses that can enhance personal growth and interpersonal relationships. This learning plan benefits anyone seeking to understand themselves and others better, from curious beginners to professionals wanting to apply psychological principles in their work or daily interactions.

3 h 1 m4 Разделы
Sales Psychology for Compelling Content

Sales Psychology for Compelling Content

ПЛАН ОБУЧЕНИЯ

Sales Psychology for Compelling Content

Understanding sales psychology is essential for creating content that drives action in today's attention economy. This learning plan benefits marketers, content creators, and entrepreneurs who want to move beyond simply informing their audience to actively influencing decisions and generating measurable results.

1 h 50 m4 Разделы
Learn about human behaviour

Learn about human behaviour

ПЛАН ОБУЧЕНИЯ

Learn about human behaviour

Understanding human behavior provides crucial insights into why people think, feel, and act the way they do. This learning plan benefits professionals in psychology, marketing, leadership positions, and anyone seeking to improve their relationships and social interactions through a deeper understanding of behavioral patterns.

2 h 17 m4 Разделы
Earn money & persuade with psych insights

Earn money & persuade with psych insights

ПЛАН ОБУЧЕНИЯ

Earn money & persuade with psych insights

This learning plan is designed for ambitious individuals who want to build wealth while understanding the deeper psychological and philosophical dimensions of influence. It's ideal for aspiring entrepreneurs, sales professionals, or anyone seeking to ethically persuade others while creating financial success grounded in purpose and integrity.

2 h 46 m4 Разделы
Study human behavior, thinking & learning

Study human behavior, thinking & learning

ПЛАН ОБУЧЕНИЯ

Study human behavior, thinking & learning

Understanding human behavior and cognition is fundamental to personal growth, effective leadership, and making better decisions in all areas of life. This learning plan is ideal for professionals, students, entrepreneurs, and anyone seeking to improve their thinking, learn more efficiently, and gain deeper insight into what drives human action.

2 h 24 m4 Разделы
Master behavioral economics

Master behavioral economics

ПЛАН ОБУЧЕНИЯ

Master behavioral economics

Behavioral economics has revolutionized how we understand human decision-making, revealing that people consistently make predictable errors in judgment that traditional economics cannot explain. This learning plan is essential for professionals in business, policy, marketing, product design, and leadership roles who want to understand what truly drives human behavior and how to design systems that lead to better outcomes. Whether you're optimizing user experiences, crafting policies, developing marketing strategies, or simply seeking to make better decisions yourself, mastering these principles provides a powerful competitive advantage.

1 h 59 m4 Разделы

Создано выпускниками Колумбийского университета в Сан-Франциско

BeFreed объединяет глобальное сообщество из 200 000+ любознательных умов

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

Смотреть Больше Историй?

Что люди говорят о BeFreed в интернете
Начните своё обучение прямо сейчас