
From bus brainstorms to BBC acclaim, Sonya Barlow's award-winning guide empowers underdogs to start businesses without perfect plans. Shortlisted for Business Book Awards 2022, it's the resource Marie Claire's Editor-in-Chief "wished existed" when launching her career. Ready to embrace entrepreneurial madness?
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Ever wondered what happens when you show up to host a brunch and all twelve reservations become no-shows? For Sonya Barlow, it wasn't a disaster-it was the first step in her entrepreneurial journey. The path from corporate dissatisfaction to building a successful business isn't the smooth diagonal line we imagine. It's messy, scribbled, and often begins with what Barlow calls "strategically winging it." The COVID-19 pandemic proved this point dramatically, showing how adaptability trumps rigid planning every time. What holds most aspiring entrepreneurs back isn't lack of ideas but fear of failure. But what if we reframed failure as simply "being temporarily disrupted"? Barlow's own experience of losing 75% of her income during COVID, only to discover new opportunities, exemplifies this mindset shift. At its core, entrepreneurial success begins with understanding your identity-who you are fundamentally determines how you show up in business conversations, ask for money, and make yourself visible. This self-knowledge provides the values and purpose that guide crucial business decisions when distractions inevitably arise.
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Выделите из Unprepared to Entrepreneur быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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