What is *Uncommon Service* by Frances Frei about?

*Uncommon Service* presents a systematic framework for transforming customer service into a competitive advantage. Authors Frances Frei and Anne Morriss argue that companies must design their entire business model around service excellence by making four strategic trade-offs: defining customer priorities, funding excellence through pricing/cost adjustments, empowering employees, and shaping customer behavior.

Who should read *Uncommon Service*?

This book is essential for business leaders, managers, and entrepreneurs seeking to build customer-centric organizations. It offers actionable strategies for industries like retail, healthcare, and finance, where service quality directly impacts profitability and brand loyalty.

What are the four key choices in *Uncommon Service*?

The framework requires companies to: 1. **Define excellence** (align with customer priorities like convenience or price) 2. **Fund excellence** (via pricing, cost reduction, or customer participation) 3. **Empower employees** (through recruitment, training, and culture) 4. **Shape customer behavior** (encourage respect, self-service, or tech adoption)

How does *Uncommon Service* recommend funding exceptional service?

The book outlines four funding mechanisms: - **Charge premium prices** (e.g., Commerce Bank’s extended hours in exchange for lower interest rates) - **Reduce costs** while improving service (e.g., Progressive Insurance’s claims vans) - **Leverage customer labor** (e.g., Ochsner Health’s self-scheduling portal) - **Align service improvements with cost savings** (e.g., Intuit’s developer-led support)

What role does company culture play in *Uncommon Service*?

Culture is critical for empowering employees to deliver excellence. Frei emphasizes intentional design of recruitment, training, and job structures to align staff with service goals. Examples include fostering transparency at Riot Games and operational rigor at Uber.

How does *Uncommon Service* advise businesses to differentiate themselves?

Companies must excel in attributes customers value most while intentionally underperforming in less critical areas. For example, Southwest Airlines prioritized affordability over assigned seating, while Ochsner Health improved satisfaction by letting patients self-schedule.

What are common mistakes companies make with customer service?

Most treat service as a reactive cost center rather than a strategic asset. Frei critiques inconsistent investment in employee training, failure to align pricing with service priorities, and neglecting to design systems that incentivize ideal customer behavior.

How does *Uncommon Service* address employee-customer interactions?

The book stresses designing roles and workflows that enable employees to thrive. Examples include Intuit’s engineers handling support calls to gain direct feedback and Riot Games’ cultural reforms to reduce workplace toxicity.

Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Как побеждать, ставя клиентов в центр вашего бизнеса

Фрэнсис Фрай и Энн Моррисс

4.02(765 Reviews)

Обзор книги Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Революционизируя обслуживание клиентов и превращая его из центра затрат в конкурентное оружие, книга «Uncommon Service» раскрывает, почему для достижения совершенства необходимы стратегические компромиссы. Одобренная лидерами франчайзинга наряду с работами Джино Уикмана, она является тем самым планом, который Harvard Business Review называет необходимым для превращения сервиса в ваше неоспоримое преимущество.

Выберите способ повествования

Одна книга. Множество способов её услышать.

Те же идеи из Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество. Выберите подходящие вам голос, глубину и темп. Меняйте в любое время.

Глава 1

The Service Revolution: How Exceptional Customer Experience Drives Business Success

Have you ever wondered why some companies inspire fierce loyalty while others leave us perpetually frustrated? In a world where 80% of jobs and GDP come from service industries, why is great service still so rare? Frances Frei and Anne Morriss tackle this paradox in their groundbreaking work that has transformed how companies like Zappos, Southwest Airlines, and Four Seasons approach customer experience. Since its publication, this book has become required reading at Harvard Business School and has influenced service design at companies worldwide. Even celebrities like Oprah Winfrey have praised its insights, noting that "understanding the trade-offs of service excellence is game-changing for any business." The book's core revelation-that service excellence requires deliberate design choices rather than heroic effort-has revolutionized how organizations approach customer experience in our service-dominated economy.

Глава 2

The Counterintuitive Math of Service Excellence

The most profound insight about service excellence is also the most uncomfortable: you can't be good at everything. This truth contradicts our natural instinct to please everyone in every way. Commerce Bank (now TD Bank) built its remarkable success by deliberately choosing to be bad in the service of being great. They hired friendly, enthusiastic people who lacked technical banking skills but delivered exceptional customer experiences. Their branches stayed open late and on weekends, offered free coin counting, and welcomed dogs with treats. To accommodate this trade-off, they drastically simplified their product offerings-essentially just selling checking accounts-making them last in the industry's cross-sell metric but first in pleasant branch experiences and customer satisfaction. This pattern of strategic underperformance appears consistently across successful service organizations. Southwest Airlines excels at low prices and friendly service while deliberately underperforming on network reach and amenities. They don't offer assigned seating, meal service, or first-class cabins, but maintain industry-leading on-time performance and baggage handling. Walmart sacrifices sales help and ambiance to deliver on low prices and wide selection, investing heavily in supply chain efficiency rather than store aesthetics. The microfinance platform Kiva connects donors directly to entrepreneurs while sacrificing donor education and recognition events, focusing resources on their core mission of facilitating loans rather than donor engagement programs. Most companies face two options: try to be good at everything and achieve mediocrity across the board, or make strategic trade-offs to excel where it matters most. Only rare exceptions like the Hotel Cipriani in Venice, which commands a 50% price premium over competitors, can truly excel in every dimension. These exceptional cases typically serve ultra-luxury markets where price sensitivity is minimal. Product managers intuitively understand these trade-offs. When Apple designed the MacBook Air to be exceptionally light, they accepted limitations on memory and ports. Volvo prioritizes safety over sportiness, investing heavily in crash testing and protective features while accepting lower performance ratings. Zara uses low-cost materials to achieve fashion immediacy, sacrificing durability for speed-to-market. Service managers, however, often behave as if trade-offs don't apply to them, attempting to be lowest-cost, highest-quality, and fastest-moving simultaneously. This unrealistic approach breeds cynicism among frontline employees who face these trade-offs daily while management denies reality. The key is identifying what matters most to your target customers and being willing to disappoint them in less important areas. This requires creating attribute maps that chart service elements by customer importance and your performance relative to competitors. For example, a budget hotel might excel at cleanliness and location while deliberately underperforming on amenities and room size. A fine dining restaurant might prioritize food quality and ambiance while accepting longer wait times. The ideal pattern shows excellence in what customers value most and strategic underperformance in what they value least-creating a distinctive diagonal line from bottom-left to top-right that represents a coherent service strategy. Companies that master this approach create clear value propositions that resonate with their target market while maintaining operational efficiency.

Следите за каждым словом во время прослушивания

Читайте вместе с аудио: каждое слово из Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество подсвечивается в реальном времени.

Глава 3

Funding the Service Model That Customers Actually Want

Even when you've designed a brilliant service model, someone still has to pay for it. Without a reliable funding mechanism built directly into your approach, you risk delivering "gratuitous service" that customers happily consume but never pay for. Celebrity Cruises discovered this with their "150 Tastes of Luxury" initiative-customers loved being greeted with champagne and enjoying enhanced amenities, but would they actually pay for these extras? Successful service models incorporate one of four funding mechanisms: charging customers more in a palatable way, making cost reductions that improve service, making service improvements that reduce costs, or getting customers to do the work themselves. The first approach-getting customers to pay more-requires making the pricing palatable. Commerce Bank solved this by offering deposit rates half a percentage point lower than competitors. Customers essentially paid for better service daily without feeling nickel-and-dimed. Similarly, Starbucks builds lingering time into its premium coffee prices, and investment brokers cover personalized service through higher transaction fees rather than charging for each interaction. Customer reactions to pricing depend heavily on the implicit service contract. When major airlines began charging for "extras" during the 2008 fuel crisis, Southwest maintained its "freedom from fees" position to customers' delight. Meanwhile, ultra-discounters like Spirit Air successfully charge for everything because their initial bargain prices set appropriate expectations. What provokes rebellion isn't necessarily the fees themselves but violations of the original customer contract and lack of transparency. Most so-called loyalty programs are merely customer retention schemes that bribe customers to stick around through discounts. True loyalty programs provide additional service features to best customers that increase their commitment and willingness to pay premium prices. European grocer Asda exemplifies authentic loyalty programming by involving loyal customers in strategic decisions about product offerings and store layouts, giving them early product access, and even sharing 5% of first-year savings from customer-generated ideas. Sometimes service improvements can actually reduce costs. Progressive Insurance deploys immediate-response vans to accident scenes. While this requires significant investment, it dramatically reduces fraud and legal costs that typically represent $15 of every $100 in industry premiums. When adjusters arrive quickly with "sharp eyes and open hearts," they can verify what happened firsthand and humanize the company by asking "Are you OK?"-making customers less likely to involve lawyers. Self-service, when done right, can fund exceptional service by reducing costs while improving the customer experience. The key insight: self-service must be so good that customers prefer it to readily available full-service alternatives. Airline check-in kiosks succeed because they transform complex employee systems into simple customer interfaces that provide better functionality than the full-service alternative. The seat-selection chart gives travelers more control and information than any interaction with an agent.

Глава 4

Designing Systems for Real Humans, Not Superheroes

When service consistently disappoints despite good intentions, the problem isn't your employees-it's the system they operate in. Most companies deliver inconsistent service, with occasional excellence that misleadingly suggests more effort is the solution. But these "try-harder solutions" ignore two realities: not all employees are superheroes, and increasing operational complexity makes their jobs nearly impossible. In one quick-service restaurant, menu items quadrupled while the ways to ring up their signature drink ballooned to fifty-five. At a telecom company, systems became so complex that training took thirteen months, but average employee tenure was only nine-driving customer satisfaction down to 30 percent. We're designing jobs for superhumans while employing mere mortals. A functional service model requires employees who are both able and motivated to achieve excellence. The "able" part comes from selection, training, and job designs that set up real employees to succeed. The "motivated" part requires performance management that makes them want to excel. Bugs Burger Bug Killers (BBBK) built an extraordinary service business through an integrated employee management system. As America's largest independent exterminator, BBBK grew at over 20% annually by offering complete pest elimination (not just control) with a guarantee that clients would receive a full refund plus a year of competitor service if they failed. This allowed them to charge 4-10 times industry rates. BBBK's competitive advantage came from its frontline service specialists, who were treated as the organization's privileged class. Their rigorous selection process included multiple interview rounds with both applicants and their families (since supportive networks were crucial for the night-shift lifestyle). Only 2-3% of applicants made it to final rounds after personality and aptitude testing. The company invested an extraordinary five months in training new hires-far beyond the industry standard of a few weeks. This $30,000 investment focused on both technical skills and cultural immersion, with "Bugs" himself participating in each class. Great service companies use training to screen out misfits early. Commerce Bank starts orientation by having new hires answer imaginary phones with enthusiasm, causing the less enthusiastic to leave immediately. Some companies achieve service excellence through intuitive job design rather than extensive training. LSQ Funding Group automated complex financial processes with user-friendly IT systems, allowing new employees to feel immediately capable and empowered. This approach lets LSQ hire for attitude rather than technical skills. Similarly, Southwest simplified operations by using only Boeing 737s and eliminating baggage transfers to other airlines. Performance management creates incentives for good work and disincentives for poor performance. BBBK offered attractive financial incentives alongside rigorous accountability. Their quality control team made surprise inspections, creating what specialists called "pressure, but it helps you keep up your standards." The company protected specialists from non-compliant customers by dropping clients who didn't follow cleanup protocols.

Получите больше от Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Получайте новые идеи каждый день из более чем 100 000 уроков
Слова подсвечиваются синхронно с аудио
Ваша библиотека сохранена на всех устройствах

Глава 5

The Customer as Unpaid Employee

When customers participate in service delivery, they become "customer-operators" who dramatically impact service quality and efficiency. Unlike employees, these unpaid, untrained, and unmotivated participants bring significant variability into operations through differences in arrival times, requests, capabilities, effort levels, and preferences. This phenomenon has become increasingly important in the modern service economy, where self-service technologies and customer participation are becoming the norm rather than the exception. Customer variability manifests in five key forms: arrival (timing), request (service needs), capability (skills and knowledge), effort (willingness to participate), and preference (quality definitions). For example, in a restaurant setting, customers arrive at unpredictable times, order custom modifications, possess varying abilities to use digital ordering systems, demonstrate different levels of patience with wait times, and hold diverse expectations about portion sizes and food preparation. Companies can either reduce variability (favoring efficiency) or accommodate it (favoring service quality). Reduction strategies like menus and reservations limit customer options, while accommodation strategies add slack and experienced staff who can adapt. Fast-food chains like McDonald's reduce variability through standardized menus, while fine dining restaurants accommodate it through flexible service and customization. Shouldice Hospital revolutionized hernia surgery through a patient-centered approach that transforms customers into active participants in their own care. Founded in the 1930s when Dr. Earle Shouldice observed that patients who moved around recovered faster, the hospital developed a methodology combining innovative surgical techniques with early ambulation. Patients arrive as a "class," receive orientation together, and learn from post-operative patients during evening mixers. The hospital creates a supportive community environment where experienced patients mentor newcomers, sharing tips and encouragement. After surgery, patients walk immediately to recovery rooms and are encouraged to remain active throughout their stay, participating in group activities and exercises. This approach has resulted in a remarkable 1% recurrence rate (versus 6% elsewhere) across more than 300,000 procedures, demonstrating how effective customer participation can lead to superior outcomes. To create an effective customer management system, companies should apply the same strategic thinking used for employee management. Just as Shouldice Hospital carefully selects patients who fit their service model, companies should be deliberate about which customers they serve. Progressive Insurance exemplifies this approach by using their comparison quote service to subtly direct cost-sensitive (and potentially higher-risk) customers to competitors. They've developed sophisticated algorithms to identify and attract profitable customers while maintaining positive relationships with those they choose not to serve. Even well-selected customers need training to perform their roles effectively. Starbucks takes a subtle approach, using ordering booklets and barista repetition to train customers in "Starbucks-speak" without them fully realizing they're being trained. When baristas repeat orders back using company terminology ("grande" instead of "medium"), they're subtly teaching proper ordering protocol while social pressure from other customers in line reinforces compliance. This linguistic training has become so effective that Starbucks terminology has entered common usage. Managers often mistakenly expect customers to be as skilled as employees, sometimes placing even greater operational burdens on them than on staff. The key is to "think airline kiosk check-in, not supermarket checkout"-be thoughtful about what you're asking customers to do. Brazilian retailer Magazine Luiza defies conventional wisdom by successfully serving poor, "unbanked," often illiterate customers through a combination of virtual stores and employee-customer mentorship. Their stripped-down stores feature just computers and desks rather than physical inventory, with salespeople tutoring customers in online shopping and the concept of buying on credit. This innovative approach has allowed them to expand into underserved markets while maintaining low operational costs and high customer satisfaction.

Глава 6

The Cultural Foundation of Service Excellence

Great service design creates an intuitive, reassuring experience that respects people as living beings. However, even the best-designed service model requires the right culture to bring it to life. Both elements must align toward the organization's critical success factors. Southwest Airlines exemplifies cultural alignment with its service model. Their key operational imperative-faster gate turnaround times-requires exceptional cross-functional collaboration. Southwest's egalitarian culture supports this through "team late" penalties that encourage everyone to pitch in when planes arrive behind schedule. This cultural consistency extends to less visible decisions: despite having more unionized employees than competitors, Southwest maintains better employee relations by avoiding layoffs, trading expansion limits for job stability in exchange for flexible job descriptions. IDEO, the global design firm famous for creating the first Apple mouse and redesigning shopping carts in just four days, demonstrates how culture manifests through visible choices and behaviors. Since creativity is IDEO's lifeblood, its culture nurtures innovation through unconventional practices: no dress code, ad-hoc workspaces, and a "Tech Box" of industrial design artifacts for inspiration. Their brainstorming process encourages wild ideas, defers judgment, builds on others' contributions without concern for credit, and prioritizes quantity over quality initially. Zappos exemplifies clarity in cultural vision with its exceptional customer service-taking orders until midnight with next-day delivery, offering free returns, and even helping customers find products from competitors when needed. Their 75% repeat customer rate stems from a culture championed by CEO Tony Hsieh, who articulates ten core values including "Deliver wow through service" and "Create fun and a little weirdness." This culture drives remarkable employee loyalty-when their call center relocated from California to Las Vegas, 80% of employees moved for $13/hour jobs. Leaders must consistently signal cultural priorities through visible actions. JetBlue founder David Neeleman exemplified this by serving as a crew member monthly, demonstrating that everyone is in service to customers and that no one is above doing what needs to be done. The most powerful cultural signaling happens during "imprinting" periods-particularly employees' first days when their minds are most receptive. At Sewell Automotive, culture transmission begins with storytelling. New recruits gather to hear senior leaders share true tales of service excellence that bring company values to life. Some stories are legendary, like the repair technician who drove from Dallas to San Antonio overnight to replace a customer's battery. Others are recent, like the cashier who gave customers flowers that would otherwise be discarded. These stories serve two purposes: setting clear standards and giving employees permission to act in service-oriented ways.

Следите за каждым словом во время прослушивания

Глава 7

Growing Without Compromising Excellence

Growth becomes inevitable for successful service organizations-whether driven by shareholder pressure, the need to create opportunities for employees, or simply to keep things interesting. Companies can grow in two ways: doing more of what they already do well, or diversifying into different services. The challenge is scaling without sacrificing excellence. This tension between growth and quality has become particularly acute in today's fast-paced business environment, where rapid expansion often leads to deteriorating service standards. Most companies begin with an opportunistic growth approach-customizing services for early customers to survive. This early stage typically involves saying "yes" to nearly every customer request, leading to highly personalized but difficult-to-scale solutions. Eventually, they must shift from customization to standardization to achieve sustainable growth, though this transition often feels uncomfortable, as if sacrificing customer needs for efficiency. This pivot point is where many service organizations stumble, either by maintaining unsustainable customization or overcorrecting toward rigid standardization. The authors challenge this trade-off, arguing that excellence and growth can coexist through thoughtful service design. They contrast Orient Express Hotels with Four Seasons: both deliver exceptional quality, but Four Seasons uses high standardization that enables scaling while Orient Express uses high customization that limits growth. Four Seasons' refined consistency allows them to deliver excellence that feels personalized without the operational complexity of true customization. They achieve this through carefully designed service protocols that allow for controlled variation within standardized frameworks. Rackspace's transformation from a $12 million company to an $800 million enterprise in just ten years exemplifies successful scaling through service model innovation. Initially offering server hardware rental with minimal support, the company faced a crisis when it ran out of money. This financial constraint forced a breakthrough realization: contrary to industry assumptions, premium "fanatical service" could be viable. The company discovered that customers would gladly pay more for reliable, responsive support in an industry known for impersonal technical service. Rackspace rebuilt around four key elements: 1) A clear trade-off of higher prices for high-touch service, positioning themselves as a premium provider in a commodity market; 2) Funding this premium service through customer retention (satisfied customers being ten times more profitable than new ones), with a focus on lifetime customer value rather than short-term profits; 3) An employee management system based on values-based hiring, team incentives, and frontline decision rights, creating a culture of empowered service delivery; and 4) Rigorous tracking tools making customer profitability transparent to guide employee decisions, enabling data-driven service optimization. When your service model becomes unwieldy trying to satisfy diverse customer needs, you become vulnerable to focused competitors who target specific segments with specialized offerings. Rather than expanding a single model to do everything, successful defenders often become "multifocused firms" with multiple optimized service models under one corporate umbrella. Best Buy created Magnolia as a store-within-a-store to serve high-end customers without confusing its core price-sensitive demographic. Similarly, Armani launched A/X to reach younger customers with different service expectations, while maintaining its luxury positioning in its main line. The brilliance of multifocused firms is that while consumers experience vastly different service models, these businesses share back-end processes, creating operational efficiencies. Best Buy and Magnolia share real estate, inventory systems, and supply chain infrastructure despite offering radically different experiences-one bright and bustling, the other serene and curated. This "shared services" structure allows companies to compete with focused players while gaining advantages from linking multiple models together. Other successful examples include Marriott International's portfolio of hotel brands and Toyota's Lexus division, each serving distinct market segments while leveraging common corporate resources and expertise.

Глава 8

The Courage to Be Exceptional

The path to uncommon service demands more than just good intentions-it requires brutal honesty and clear-eyed self-assessment. Service organizations frequently fall into the trap of self-deception, convincing themselves they can excel at everything while simultaneously blaming employees for shortcomings or assuming customers won't notice when commitments are compromised. This pattern rarely leads to immediate failure, but instead creates a persistent state of mediocrity that becomes increasingly difficult to escape. When organizations honestly examine their operations, they often uncover surprising truths: employees who possess an genuine desire to serve but lack proper systems support, customers who are willing to actively participate in service delivery when given the opportunity, and organizational structures capable of rapid, meaningful transformation when properly directed. The case of Carlos Rodriguez-Pastor's transformation of Interbank in Peru serves as a powerful example of this potential. By refusing to accept mediocrity, he built an $8 billion portfolio of service businesses that didn't just transform individual companies but helped reshape an entire nation's mindset. The shift from Peru's traditional "Si, pero" (Yes, but...) attitude to an empowered "Si, Peru" (Yes, Peru) demonstrates how excellence in service can catalyze broader societal change and economic prosperity. The fundamental equation that drives service excellence appears deceptively simple: Service Excellence = Design x Culture. This multiplicative relationship carries profound implications. Both factors carry equal weight, meaning organizations can compensate for weaknesses in one area with particular strength in the other. A robust culture can help overcome design limitations, while superior service design can help support a developing culture. However, the multiplication sign is crucial-if either factor approaches zero, excellence becomes mathematically impossible, regardless of how strong the other element might be. This explains why organizations often fail despite having either great people or great systems, but not both. The courage to be exceptional requires embracing four uncomfortable truths that many organizations resist: 1. You can't be good at everything: Strategic excellence requires making clear trade-offs and choosing specific areas where you'll be outstanding, while accepting being merely adequate in others. 2. Someone has to pay for service excellence: Superior service requires investment, whether through higher prices, operational efficiencies, or customer participation in service delivery. 3. It's not your employees' fault when systems fail: Poor service typically stems from systemic issues rather than individual performance, requiring leaders to focus on fixing processes rather than blaming people. 4. Customers need clear guidance to play their role: Successful service experiences often require customer participation, but organizations must actively design and communicate how customers can contribute effectively. By accepting these fundamental realities and designing service models that work with them rather than against them, organizations can achieve the uncommon service that creates lasting competitive advantages. This approach builds loyal customer relationships, fosters engaged employees who feel empowered to serve effectively, and creates sustainable business models that can weather competitive pressures and changing market conditions.

★★★★★

Вы дочитали Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество до конца

Любимо более чем 1 млн учащихся

“Прошло 23 дня, и я пользуюсь приложением каждый день. Теперь оно стало частью моей повседневной жизни.”

jayallen

Ключевые темы в Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

strategic trade-offs
service design
customer experience strategy
operational excellence
competitive differentiation

Цитаты из Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

You can’t be good at everything.
You can't be good at everything.
Strategic underperformance appears consistently across successful service organizations.
Service managers often behave as if trade-offs don't apply to them.
Self-service must be so good that customers prefer it.

Персонажи в Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Frances FreiCo-author and service design expert
Anne MorrissCo-author and service design expert

Об авторе

Фрэнсис Фрай и Энн Моррисс, авторы книги «Необычный сервис: как победить, поставив клиентов во главу угла вашего бизнеса» (Uncommon Service: How to Win by Putting Customers at the Core of Your Business), являются авторами бестселлеров и всемирно признанными экспертами в области организационного лидерства и клиентоориентированной стратегии. Фрай, профессор Гарвардской школы бизнеса и бывший топ-менеджер Uber, сочетает академическую строгость с практическими знаниями, в то время как Моррисс, серийный предприниматель и коуч по лидерству, привносит два десятилетия опыта создания социально значимых организаций. Их совместная работа объединяет теорию и практику, предлагая действенные механизмы для достижения операционного совершенства.

Книга, являющаяся основополагающим текстом по бизнес-стратегии, переосмысливает инновации в сфере услуг, делая акцент на осознанных компромиссах и расширении полномочий сотрудников. Исследования Фрай в области сервисных операций и инициативы Моррисс в сфере лидерства в компаниях из списка Fortune 50 и государственных структурах легли в основу их методологии. Их последующие работы, «Unleashed» и «Move Fast & Fix Things», продолжают исследовать лидерство, основанное на доверии, и быстрое решение проблем.

Фрай и Моррисс являются соведущими подкаста TED «Fixable», где они решают рабочие задачи в 30-минутных эпизодах, а также выступили с признанными лекциями на TED о доверии и организационных изменениях. «Необычный сервис» остается краеугольным камнем в учебных программах MBA и был взят на вооружение предприятиями по всему миру для приведения клиентских ожиданий в соответствие с операционной моделью.

Скачать резюме книги «Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество»

Получите резюме книги «Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.

Пользователям также понравилось

Legendary service

Ken Blanchard & Vicki Halsey & Kathy Cuff

Unleashed

Frances Frei & Anne Morriss

Customer Service Revolution

John R. DiJulius III

Powerful

Patty McCord

Competing in the New World of Work

Keith Ferrazzi & Kian Gohar & Noel Weyrich

Brave New Work

Aaron Dignan

Humanocracy

Gary Hamel & Michele Zanini

Change the Culture, Change the Game

Roger Connors and Tom Smith

Часто задаваемые вопросы об этой книге

Узнать больше

ПЛАН ОБУЧЕНИЯ

The Conqueror’s Code: Strategic Leadership

In an era of constant disruption, traditional management is no longer enough to sustain growth. This plan is designed for aspiring executives and entrepreneurs who need to blend bold vision with tactical agility and robust governance to build lasting organizations.

1 h 30 m•3 Разделы

ПЛАН ОБУЧЕНИЯ

Escape the Competition Trap

In today's saturated markets, competing on price and features is a race to the bottom. This plan is essential for entrepreneurs and strategic leaders who want to stop fighting rivals and start creating new value for untapped audiences.

2 h 30 m•5 Разделы

ПЛАН ОБУЧЕНИЯ

Unstoppable: Women Leading Global Change

This plan is essential for aspiring and established female leaders looking to break systemic barriers and drive meaningful global change. It offers a unique blend of historical perspective, practical navigation of modern workplace dynamics, and advanced visionary leadership skills.

4 h 49 m•4 Разделы

ПЛАН ОБУЧЕНИЯ

The Maverick's Guide to High-Stakes Influence

In modern organizations, merit alone isn't enough to move the needle on bold ideas. This guide is designed for ambitious leaders and intrapreneurs who need to navigate political minefields and master the art of psychological persuasion to achieve results.

1 h 12 m•3 Разделы

ПЛАН ОБУЧЕНИЯ

The Call Center Leadership Playbook

This playbook is essential for call center managers and team leads struggling with high turnover and operational inefficiency. It provides a practical framework to balance technical performance with human-centric leadership to drive long-term team success.

1 h 45 m•3 Разделы

ПЛАН ОБУЧЕНИЯ

36 Strategies of Power: A War Manual

This course bridges the gap between ancient wisdom and modern survival, offering a deep dive into the mechanics of influence and tactical superiority. It is essential for leaders, entrepreneurs, and strategists who need to navigate high-stakes environments where psychological insight and political acumen are the primary tools for success.

6 h 4 m•4 Разделы

ПЛАН ОБУЧЕНИЯ

The Systems Thinking Advantage for Founders

In the volatile world of startups, founders often fall into the trap of reactive management. This learning plan is essential for entrepreneurs who want to move beyond chaos by mastering the structural dynamics of their business. It is ideal for early-stage leaders aiming to build scalable, stable organizations through first-principles design.

1 h 30 m•3 Разделы

ПЛАН ОБУЧЕНИЯ

Top Business Model from Industry Leaders

Understanding successful business models is critical for entrepreneurs and executives navigating today's rapidly evolving marketplace. This learning plan provides practical frameworks and real-world case studies from industry leaders that help professionals design, evaluate, and transform business models for sustainable growth and competitive advantage.

5 h 12 m•4 Разделы

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Начните своё обучение прямо сейчас

Глава 5

Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

ОбзорОбзор книги Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Одна книга. Множество способов её услышать.

The Service Revolution: How Exceptional Customer Experience Drives Business Success

The Counterintuitive Math of Service Excellence

Следите за каждым словом во время прослушивания

Funding the Service Model That Customers Actually Want

Designing Systems for Real Humans, Not Superheroes

Получите больше от Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

The Customer as Unpaid Employee

The Cultural Foundation of Service Excellence

Следите за каждым словом во время прослушивания

Growing Without Compromising Excellence

The Courage to Be Exceptional

Вы дочитали Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество до конца

Ключевые темы в Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Цитаты из Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Персонажи в Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

Об авторе

Скачать резюме книги «Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество»

Пользователям также понравилось

Часто задаваемые вопросы об этой книге

What is Uncommon Service by Frances Frei about?

Who should read Uncommon Service?

What are the four key choices in Uncommon Service?

How does Uncommon Service recommend funding exceptional service?

Узнать больше

1,000,000+ curious minds.

1,000,000+ curious minds.

Одна книга. Множество способов её услышать.

The Service Revolution: How Exceptional Customer Experience Drives Business Success

The Counterintuitive Math of Service Excellence

Следите за каждым словом во время прослушивания

Funding the Service Model That Customers Actually Want

Designing Systems for Real Humans, Not Superheroes

Получите больше от Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество

The Customer as Unpaid Employee

The Cultural Foundation of Service Excellence

Следите за каждым словом во время прослушивания

Growing Without Compromising Excellence

The Courage to Be Exceptional

Вы дочитали Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество до конца

Пользователям также понравилось

Узнать больше

Обзор книги Сервис класса люкс. Как превратить обслуживание в конкурентное преимущество