
Discover why Yale's most popular course became a book Adam Grant calls "not just a lucid overview of cognitive traps - it's an expert's guide to rethinking." Thinking 101 reveals the hidden biases sabotaging your decisions and shows how to outsmart your own brain.
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Ever watched someone nail a perfect golf swing and thought, "That looks easy enough"? You step up to the tee, confident-and whiff completely. Or maybe you've scrolled through dozens of glowing restaurant reviews, only to fixate on the one scathing comment about undercooked chicken. These aren't personality flaws. They're hardwired glitches in how we all think, regardless of how smart we are. Our brains evolved to keep us alive on the savanna, not to make rational decisions about mortgages or interpret medical statistics. The result? We're walking around with Stone Age software trying to navigate a digital world. What makes these mental shortcuts so dangerous is that they operate invisibly-we don't realize we're being fooled. Understanding these cognitive biases isn't just intellectually interesting; it's essential for making better decisions, communicating effectively, and avoiding the traps that lead to everything from bad investments to societal prejudice.
Разбейте ключевые идеи Thinking 101 на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Thinking 101 быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Thinking 101 через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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