What is The YouTube Formula by Derral Eves about?

The YouTube Formula by Derral Eves is a comprehensive guide to understanding and leveraging YouTube's algorithm to drive views, build an audience, and grow revenue. The book centers on Eves's proven Try>Fail>Analyze>Adjust formula, teaching content creators how to use YouTube's data-rich platform to make smart decisions. It covers algorithm mechanics, content strategy, audience engagement, channel optimization, and monetization strategies backed by real-world case studies from successful creators.

Who is Derral Eves and why is he qualified to write about YouTube?

Derral Eves is a leading YouTube expert and video marketing strategist who has helped 25 different channels grow from zero to over one million subscribers each. Through his agency Creatus, he has generated over 54 billion views for clients including Red Bull, NBC, The Piano Guys, and Epic Games. Eves executive produced the Squatty Potty viral campaign that won "Ad of the Year" at the 2015 Webby Awards and generated $45 million in first-year sales.

Who should read The YouTube Formula?

The YouTube Formula is designed for content creators, marketers, and businesses looking to leverage YouTube for growth, audience engagement, and revenue generation. Whether you're starting a channel from scratch or optimizing an existing one, this book provides actionable strategies for anyone serious about YouTube success. The data-driven approach makes it particularly valuable for creators willing to analyze metrics and make strategic adjustments to improve performance.

Is The YouTube Formula worth reading in 2025?

The YouTube Formula remains highly relevant because it focuses on understanding YouTube's core algorithm principles and data analysis rather than temporary tactics. The book's Try>Fail>Analyze>Adjust methodology is timeless and aligns with YouTube's fundamental ethos. Readers and industry experts consistently praise the book for its actionable advice and in-depth analysis, making it essential reading for anyone committed to building a sustainable YouTube presence.

What is the Try>Fail>Analyze>Adjust formula in The YouTube Formula?

The Try>Fail>Analyze>Adjust formula is Derral Eves's core methodology for YouTube success. It involves creating content and publishing it (Try), accepting that early videos may not perform well (Fail), examining YouTube analytics to understand audience behavior (Analyze), and making data-informed improvements to grow your channel (Adjust). This iterative process mirrors YouTube's own development approach and enables creators to systematically optimize their content strategy.

What are the main concepts covered in The YouTube Formula?

The YouTube Formula covers understanding the YouTube algorithm's mechanics, creating engaging and authentic content, fostering audience interaction through comments and shares, and optimizing video elements like titles, descriptions, tags, and thumbnails. The book emphasizes data-driven decision-making using YouTube analytics and explores various monetization methods including ads, sponsorships, and merchandise. Eves includes case studies from successful creators to illustrate how these principles work in practice.

How does The YouTube Formula approach the YouTube algorithm?

The YouTube Formula demystifies the YouTube algorithm by explaining its purpose, mechanics, and how it influences content discovery and viewer engagement. Rather than treating the algorithm as a mysterious force, Eves teaches creators to work with it by understanding what drives recommendations and watch time. The book emphasizes that the algorithm rewards content that keeps viewers engaged, making data analysis crucial for understanding what resonates with your specific audience.

What role does data play in The YouTube Formula's strategy?

Data is central to The YouTube Formula's approach, with Derral Eves stressing that YouTube's data-rich environment is your greatest advantage. The book teaches creators to use YouTube analytics to make informed decisions about content strategy, identify what's working, and pinpoint areas for improvement. Eves argues that becoming a student of data transforms guesswork into strategic decision-making, enabling creators to "find your audience and speak to them" effectively.

Формула YouTube

Как каждый может разгадать алгоритм, чтобы увеличить количество просмотров, собрать аудиторию и нарастить доход

Деррал Ивс

4.09(1006 Reviews)

Обзор книги Формула YouTube

Разгадайте тайны алгоритма YouTube вместе с Дерралом Ивсом — экспертом, стоящим за 60 миллиардами просмотров, о котором MrBeast говорит, что он «понимает YouTube» лучше, чем кто-либо другой в мире. Узнайте, почему этот бестселлер Wall Street Journal называют «библией успеха на YouTube» ведущие авторы контента по всему миру.

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Глава 1

The YouTube Revolution: How Anyone Can Build a Media Empire

When MrBeast (Jimmy Donaldson) launched his gaming channel, he didn't just promote it to his existing 40+ million subscribers. Instead, he meticulously researched gaming audiences, tested content for months before launch, and strategically partnered with established gaming creators. The result? His channel exploded from 200,000 to 1.1 million views in a single day. This wasn't luck-it was the YouTube Formula in action. As one of the few people who truly understands YouTube at its deepest level, Derral Eves has helped 25 channels grow from zero to over a million subscribers, generating a staggering 59 billion total views. His strategies powered viral sensations like the "magical ice-cream-pooping unicorn" Squatty Potty ad that generated $45 million in sales in just one year. Whether you're a creator with five subscribers or five million, mastering the YouTube Formula can transform your digital presence into a thriving business empire.

Глава 2

The Platform That Changed Everything

YouTube began as a dating website launched by three PayPal employees on Valentine's Day 2005. Their first video, "Me at the zoo," featured co-founder Jawed Karim making an awkward elephant anatomy joke that aligned with their dating site concept. After struggling to attract dating videos (even offering to pay women $20 per video through Craigslist), they noticed users were actually using the platform for self-broadcasting-posting videos of themselves, friends, pets, and random activities. At this critical juncture, they made a pivotal decision: "Forget the dating aspect. Let's just open it up to any video." This willingness to follow user data rather than stubbornly sticking to their original vision transformed YouTube into the world's most powerful video platform. Google acquired YouTube in 2006 for $1.65 billion. Today, one-third of all internet mobile traffic comes from YouTube, with billions of hours watched daily and nearly two billion monthly logged-in users. This origin story perfectly demonstrates the YouTube Formula: try, fail, analyze, adjust. The platform functions as a digital ecosystem with interconnected parts that affect the entire operation. Creators make and upload videos, brands pay for advertising, viewers interact with content, YouTube manages the platform, multichannel networks connect brands with creators, and copyright holders protect their original work. The flow works like this: creators upload content, brands pay YouTube to run ads alongside videos, and creators who meet requirements receive a portion of ad revenue. Brands also engage in influencer marketing by connecting directly with creators. To succeed within this ecosystem, you must understand each contributor's role, especially your own. Simply uploading videos isn't enough-YouTube rewards original content made for specific audiences, so understanding the system dramatically increases your chances of being seen.

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Читайте вместе с аудио: каждое слово из Формула YouTube подсвечивается в реальном времени.

Глава 3

Understanding the YouTube AI

YouTube's AI is an evolving structure requiring adaptable strategies based on what's currently working. Around 2011, YouTube began making changes to keep people on the platform longer. They implemented Leanback in 2010 to queue up videos, but views plateaued. In March 2012, YouTube partnered with Google Brain and switched from a "View" algorithm rewarding video count to a "Watch time" algorithm rewarding viewer duration. This transformation worked brilliantly-by May 2012, average watch time was four times higher than the previous year. The AI now creates personalized feeds based on individual viewing patterns, suggesting with uncanny accuracy what viewers might want to watch next. YouTube collects a staggering 80 billion data points from user behavior daily, tracking specific "satisfaction signals" including which videos users watch or skip, watch time, likes/dislikes, "not interested" feedback, surveys, rewatches, and saved videos. These signals create a personalized Satisfaction Feedback Loop that continuously refines recommendations. Beyond tracking user behavior, YouTube's AI leverages Google's Cloud Vision technology to analyze thumbnails using optical character recognition and image recognition. This system identifies elements within thumbnails (like faces or objects), groups videos by topic, and assigns "safety" scores based on content appropriateness. The AI also analyzes every frame of video content, creating shot lists and labels based on visual elements, and processes video language through auto-captioning, gathering data from spoken content alongside visual elements. YouTube employs multiple algorithms rather than just one, with each system having its own objective and optimization goals. These systems include Browse Features (Homepage and Subscription), Suggested, Trending, Notification, and Search-each running separate algorithms optimized for higher hit rates. YouTube constantly runs thousands of experiments annually, implementing hundreds of changes to make these systems smarter at delivering content viewers will watch. After learning YouTube's inner workings, the key takeaway is simple: don't blame YouTube, blame your content. The platform's objective is engagement and viewer satisfaction. Success comes from planting the right seeds in your content garden and working with the algorithm rather than fighting against it.

Глава 4

Why Most YouTube Channels Fail

Most YouTube creators fail because they don't understand what's not working with their content. Many continue producing videos hoping something will magically attract an audience, leading to frustration and burnout. Success requires honest self-assessment: Is your content actually working? Would potential viewers watch even half of your video? Like YouTube itself, which pivoted from a failed dating site to what users actually wanted, creators must be willing to change direction based on performance data. To succeed on YouTube, stop watching for entertainment and start watching to learn. Many creators don't even consume YouTube content-they just upload their own videos. This is like wanting to compete in the Tour de France without ever watching a race. A true YouTube student observes patterns in successful content, examining everything from thumbnails and titles to audience demographics. While researching your niche is essential, avoid falling into the comparison trap. Many creators complain their content is better than competitors' without understanding why those channels outperform them. Instead of getting emotional, analyze what those creators might be doing to generate more watch time and engagement. Similarly, beware becoming a copycat creator. There's a difference between following trends and stealing ideas. Don't produce frame-by-frame replicas of others' videos-be yourself instead. Many creators don't know how to adjust when performance plateaus or declines. They continue uploading without analyzing what went right or wrong, unable to replicate successful patterns. Consistency is equally crucial-upload on a regular schedule at optimal times for your specific audience. Gaming channel Thinknoodles, with over five million subscribers, saw dramatic improvement after adjusting upload timing based on analytics. Despite the creator's initial skepticism about uploading gaming content in early morning rather than afternoon, this small change exploded his channel to 64 million views in just 28 days. Getting feedback is crucial, but not all feedback is created equal. Feedback from people who don't represent your ideal viewer can harm your channel by sending wrong signals to YouTube's AI. For example, if your audience is primarily Gen Z, getting feedback from millennials and boomers won't help. Similarly, feedback from people who don't understand YouTube's algorithm can lead to poor content decisions. Creator burnout is common among YouTube hopefuls who work harder and harder without seeing results. They mistakenly think more uploads will solve the problem, creating a recipe for disaster. Success doesn't require an exhausting upload schedule-Mark Rober uploads just once a month yet gets tens of millions of views because his content is exceptional. His engineering-focused videos like the squirrel-proof bird feeder, watermelon skinning technique (100+ million views), and glitter bomb for package thieves (80+ million views) demonstrate that quality trumps quantity.

Получите больше от Формула YouTube

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Глава 5

Monetization: The YouTube Partner Program

YouTube's monetization opportunities often surprise people who don't understand how creators make a living on the platform. The YouTube Partner Program (YPP), launched in 2007, created a gold rush by sharing advertising revenue with creators-a revolutionary concept that dramatically improved content quality. With $15.15 billion in revenue for 2019, YouTube shares a significant portion with Partner Program creators through a revenue-sharing model (originally 45/55 split). To join the YouTube Partner Program, you must follow strict rules or risk demonetization or channel deletion. Qualification requires 1,000 subscribers and 4,000 hours of watch time in the past 12 months, plus a linked AdSense account. After meeting these requirements, you'll enter a review queue where real humans assess your channel's compliance with YouTube's guidelines. The review team examines your channel theme, most-viewed videos, newest content, titles, thumbnails, and descriptions. The YPP money works through advertisers paying YouTube to show ads, which are then split with creators. CPM (cost per thousand impressions) is what advertisers pay, while RPM shows your revenue per thousand views. YouTube calculates this by combining all revenue sources and dividing by total views. Advertisers choose where their ads run based on demographic targeting-the more specific they get, the more they pay. CPMs fluctuate seasonally, typically increasing during holidays and major events when advertising demand is higher. Beyond ad revenue, the YouTube Partner Program offers multiple monetization options including channel memberships, Super Chat, Super Stickers, merchandise shelves, and YouTube Premium revenue sharing. Channel memberships let viewers pay subscription fees for exclusive perks like early access, behind-the-scenes content, custom emojis, and chat badges. Super Chat and Super Stickers function as viewer tips during live streams, with Super Chats appearing as pinned comments highlighted by color and duration based on the amount tipped. Once you become a YouTube Partner, your ad revenue potential can still grow significantly, as not all ad revenue is the same. Demographics play a crucial role-with the YouTube creator ratio being majority male, advertisers pay more to work with female creators. Google Preferred Lineups program is an exclusive club for the top 5% of YouTube channels, generating three to five times higher CPMs than average. The program uses a "P-Score" algorithm that ranks content based on popularity, platform, passion, protection, and production quality. You don't need to be on Forbes' list to make substantial money on YouTube. While becoming a YouTube Partner is an excellent starting point with significant earning potential, it merely scratches the surface of possible revenue streams. By staying authentic to your passion and connecting with your audience through the YouTube Formula, you'll position yourself for numerous opportunities.

Глава 6

Building Your Influence Empire

Beyond YouTube Partner Program earnings, your true potential lies in leveraging your influence. Matt and Glory from "Slice n Rice" were approached by Warner Bros. to promote a movie featuring a mixed-race couple like themselves. The amount offered seemed so excessive that Matt didn't negotiate, thinking it must be a mistake given their modest subscriber count of 200-300K. After seeing the movie's success partly attributed to their recommendation, they began to understand their authentic influence's true value to brands. Merchandising on YouTube extends far beyond simple t-shirt sales. MrBeast's strategy of selling limited-edition autographed shirts to fund a subscriber giveaway resulted in over 68,000 sales and 12 days of signing. More sophisticated approaches include product partnerships, like beauty influencer Jeffree Star's collaboration with Shane Dawson on an eyeshadow palette that generated $52 million in just 30 minutes, crashing Shopify's servers. Eight-year-old Ryan Kaji of "Ryan's World" leveraged his 25 million subscribers into a Nickelodeon TV show and extensive retail merchandise line at Walmart and Target, including toys, DIY projects, and even underwear, with retail sales exceeding $150 million in 2019-far beyond his $26 million in ad revenue. Brands recognize the persuasive power of authentic creator-audience connections and willingly invest to leverage this influence. Plaid Social Labs, founded by Ricky Ray Butler, pioneered influencer marketing by connecting brands with content creators who built organic communities. After successful campaigns like the Steripod partnership with Lindsey Stirling that sold out products across all Bed, Bath, and Beyond stores with a 15% sales increase, Plaid Social Labs was acquired by Bill Gates's Branded Entertainment Network (BEN) in 2015. Today, influencer marketing has matured into a data-driven industry where brands can achieve Super Bowl-level views in a week through content that can't be blocked by ad-blockers. Beyond brand deals lies the greatest opportunity for creators: building their own businesses. The McKnights' journey exemplifies this path-starting with AdSense revenue that eventually surpassed Shaun's corporate salary within three months of his leaving his job. After winning YouTube's On the Rise competition, their channel CuteGirlsHairstyles saw a 10% subscriber increase in one day and a staggering 5,667% increase in AdSense revenue. Mindy McKnight created "Hairitage," a comprehensive hair product line that impressed Walmart executives not just with quality formulations but with digital marketing expertise. The partnership benefited both parties-elevating Walmart's product offerings while Mindy taught them about digital marketing strategies like micro-influencer campaigns. Your influence can also make a genuine difference in the world. When approaching 20 million subscribers, MrBeast transformed a Reddit "joke" suggestion into reality by launching Team Trees to plant 20 million trees. Partnering with fellow creator Mark Rober and the Arbor Day Foundation, they mobilized thousands of influencers who created over 8,000 videos supporting the cause. The campaign attracted major donors including Elon Musk (who donated $1 million and temporarily renamed himself "Treelon") and Shopify CEO Tobias Lutke (who donated $1,000,001). In just 55 days, Team Trees raised nearly $22 million from over half a million individual donations.

Следите за каждым словом во время прослушивания

Читайте вместе с аудио: каждое слово из Формула YouTube подсвечивается в реальном времени.

Глава 7

Content Strategy: The Foundation of Success

The key to YouTube success lies in developing a strategic approach to content creation. Every successful YouTube channel needs to master both viewer acquisition and retention, just like any business needs customers. You should view your audience as consumers you need to acquire and keep to succeed, minimizing churn while continuously growing. All effective content incorporates strong storytelling elements, as people remember good stories for decades. Good storytelling follows a consistent structure that keeps viewers engaged throughout the entire video: the hook creates initial curiosity, reengagement maintains interest, the setup prepares viewers for the coming climax, the climax delivers the payoff, the "goosh" rewards viewers who watch until the end, and the wrap-up brings the story full circle. This pattern works universally across content types because it effectively maintains viewer engagement. When creating content that truly pops, every detail matters. MrBeast exemplifies this approach through meticulous planning of titles, thumbnails, story arcs, and camera work. His success comes from keeping concepts simple enough to explain in one sentence, using multiple camera angles, quick time lapses, and comic relief to maintain engagement. Beyond technical excellence, his genuine goodness creates emotional connections with viewers, making them smile, laugh, and sometimes cry-ultimately driving them to support his merchandise or watch more videos. To succeed on YouTube, you need to understand your audience completely. Create a detailed Persona Breakdown that analyzes your viewer demographically, psychographically, and behaviorally. Demographics cover external traits like age, gender, income range, education, and location. Psychographics reveal internal traits-beliefs, values, attitudes, motivators, lifestyle choices, fears, and vulnerabilities. These make your viewer a person, not just a number. After creating your Persona Breakdown with initial assumptions, you'll need to validate or dismiss these assumptions through research. Reconnaissance is about discovery mode-finding your potential audience. Start by listing 20 different channels in your niche on YouTube, then sort their videos by most popular and watch those uploaded within the past year. Pay attention to recommended videos, viewer engagement, and viewer-to-subscriber ratios to gauge market size. After YouTube research, explore off-platform communities where your potential audience gathers, like Reddit.

Глава 8

The Title and Thumbnail: Gateway to Success

Everything on YouTube begins with a click-if viewers don't click, they won't watch, regardless of content quality. Earning attention is the biggest struggle for creators and brands. An impression occurs when a viewer sees a title and thumbnail for at least one second, and if they click, that registers as part of your click-through rate (CTR). For the viral Squatty Potty campaign, Derral and his team created 165 title variations and tested multiple thumbnails through Facebook ads. Through A/B split testing, they discovered "This Unicorn Changed the Way I Poop" performed best, resulting in a CTR ten times higher than without testing. Similarly, MrBeast (Jimmy Donaldson) won't even produce a video without first developing a clickable title and thumbnail-sometimes spending days on this crucial step, unlike most creators who only consider these elements right before uploading. The visual cortex processes information through four areas (V1-V4), with "preattention" areas working faster to grab attention. Simple visual tests demonstrate how our eyes are naturally drawn to larger objects or items with different orientation. Another crucial brain region is the Fusiform Facial Area (FFA), which processes human faces and connects to our emotional centers. MIT neuroscientists found humans process images in as little as 13 milliseconds, making thumbnails critical for capturing curiosity-our natural instinct as learning machines. The Rule of Thirds divides an image into nine equal parts with two horizontal and two vertical lines. Studies show viewers' eyes naturally go to the intersection points of these lines, as they're easier for the brain to process quickly. When designing thumbnails, position your subject at these intersections or along the lines for maximum visual impact. Color contributes up to 90% of the information that forms a viewer's decision to click. Contrasting or complementary colors (opposites on the color wheel) create powerful combinations that make images stand out. The visual cortex processes color to direct viewers' attention, add context, and help determine importance-making color psychology an essential tool for thumbnail creation that drives clicks. Custom thumbnails revolutionized YouTube when introduced to Partner Program creators in 2012, replacing YouTube's random auto-selected frames. Research shows the most successful thumbnails include both an object and a person with visible emotions, essentially telling a story without words. The right thumbnail design can dramatically improve click-through rates while maintaining viewer trust. Netflix research shows we have just 1.8 seconds to make an impression with titles after grabbing attention with thumbnails. Good titles must be memorable, simple to explain, and shareable-they can determine whether viewers watch or move on. Effective titles reinforce thumbnails by providing context to what grabbed the viewer's attention. The "Why" represents macro-level viewer motivation-they come to YouTube for Entertainment, Education, Inspiration/Motivation, or De-stress/Relaxation. The "What" is the micro-level-the specific keyword or phrase that triggers action.

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Глава 9

Building a Community Around Your Content

Community is the foundation of successful content. After analyzing countless videos online, Derral discovered that content built around loyal communities consistently outperforms content without such backing. Humans fundamentally need connection and belonging-whether in broad national identities or niche interest groups. As YouTube creators, establishing our own communities is essential regardless of genre. Patrick Hanlon's Primal Branding framework identifies seven key elements for building a strong community: Creation Story, Creed, Icons, Rituals, Sacred Words/Lexicon, Nonbelievers, and Leader. The Creation Story is the beginning of your brand narrative-people want to know who you are, where you came from, and why you exist before they'll commit to your community. Your Creed represents your belief system-the central values followers want to associate with. Icons are visual representations that instantly identify your brand, while Rituals are your processes, methods, and procedures-what Patrick calls "meaning in motion" or simply "how we roll." Sacred Words or Lexicon are the special language that identifies community members. Just as different languages identify people from specific cultures, communities develop their own vocabulary that proves belonging. Nonbelievers represent the counterculture to who you are, what you believe in, and what you do. The final element is having a Leader-someone who serves as the voice of the community. Brands and channels that perform well have a defined leader who can send a rallying cry that loyal followers will answer. Beyond these seven fundamentals lies what Derral considers the ninth fundamental: superfans. When you've built a loyal community, certain members will take it further, becoming evangelists, facilitators, and organizers for your brand. These aren't just people who never miss an episode-they create fan art, build LEGO replicas, organize events, and own your vision as if it were always theirs. Feed their passion, validate them, and let them feel seen. Your community is your circle of joy-people emotionally attached to your brand, beliefs, and message. The consumer-brand relationship has flipped-now consumers are on top saying "I have the money; come find me," and brands must respond. Today's brands are about the people who buy products, not just the products themselves. To build your own community: believe in what you're doing, know your origins, identify yourself clearly, create rituals and vocabulary for your community, clarify what you stand against, and lead with purpose.

Глава 10

The Formula in Action: Analyze, Adjust, Succeed

After creating engaging content with optimized thumbnails and titles, you need to analyze performance and make adjustments. This means knowing how to identify underperforming videos and recognizing when content is taking off. The process requires constant analysis and adjustment based on YouTube analytics data. Instead of looking at channel-wide averages, creators should analyze performance by traffic source for accurate baselines. This micro-view approach reveals specific areas needing improvement that might be hidden in overall averages. The most important metrics to track include click-through rate (CTR), impressions, average view duration (AVD), average percent viewed (APV), watch time, views, and average views per viewer (AVPV). Prepare multiple backup plans (A, B, C, and D) when uploading videos. This isn't overkill-having thumbnail options ready allows you to switch them out quickly when needed. The algorithm responds better to fast corrections. One client's video was underperforming, so they switched thumbnails three times until it finally took off, generating 50 million views. Videos start "aging" the moment they're uploaded, with their freshness factor steadily declining. You must respond quickly to performance data to capitalize on Browse features like Homepage, Trending, and Subscription feed. Monitor your Average View Duration (AVD) and Average Percentage Viewed (APV) baselines, typically available 48 hours after upload. Analyze where viewers drop off or engage more in your videos to identify patterns. Examine your 50% dropoff point-where half your viewers abandon your video-and analyze that exact moment to understand why you lost half your audience. Also analyze your 30% dropoff point, typically within the first 30-60 seconds of your video, to identify what triggered this early abandonment. The YouTube Formula is ultimately about creating a continuous cycle of improvement: try, fail, analyze, adjust. By implementing these strategies consistently, you'll develop the YouTube Sixth Sense-an intuition about how videos will perform. This isn't innate but comes from analyzing content and truly understanding your audience. With practice, you'll recognize patterns and develop instincts for when to act quickly versus when to let content develop naturally. You'll become an analytics pro, dramatically improving your content as a result. Whether you're a creator with five subscribers or five million, a small business owner or a major brand, the YouTube Formula provides a framework for success on the world's most powerful video platform. By understanding the platform, creating engaging content, building a community, and continuously analyzing and adjusting your approach, you can transform your YouTube presence into a thriving business empire that generates views, revenue, and genuine impact.

★★★★★

Вы дочитали Формула YouTube до конца

Любимо более чем 1 млн учащихся

“Прошло 23 дня, и я пользуюсь приложением каждый день. Теперь оно стало частью моей повседневной жизни.”

jayallen

Ключевые темы в Формула YouTube

audience retention
algorithm optimization
viewer satisfaction signals
content data analysis
digital ecosystem strategy

Цитаты из Формула YouTube

Forget the dating aspect. Let's just open it up to any video.
Don't blame YouTube, blame your content.
To succeed on YouTube, stop watching for entertainment and start watching to learn.
Success requires honest self-assessment: Is your content actually working?
There's a difference between following trends and stealing ideas.

Персонажи в Формула YouTube

Derral EvesAuthor and YouTube strategist
Jimmy DonaldsonYouTube creator known as MrBeast
Jawed KarimYouTube co-founder featured in the first video

Об авторе

Деррал Ивс — автор книги «The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue» и ведущий эксперт по YouTube, специализирующийся на видеомаркетинге и развитии аудитории. В качестве генерального директора Creatus, компании по видеомаркетингу и стратегии, которую он основал в 1999 году, Ивс помог более чем 30 YouTube-каналам вырасти с нуля до более чем одного миллиона подписчиков, работая с такими топовыми авторами, как MrBeast и The Piano Guys. Его стратегии принесли более 100 миллиардов просмотров на YouTube.

Ивс является основателем и исполнительным продюсером «Избранных» (The Chosen), самого кассового краудфандингового кино- и телепроекта всех времен, а также исполнительным продюсером вирусной рекламы Squatty Potty, получившей награду «Реклама года» на премии Webby Awards в 2015 году.

Он основал VidSummit, ежегодную конференцию для создателей видеоконтента, и упоминался в Forbes, NBC, ESPN и The Today Show. Книга «The YouTube Formula» стала бестселлером Wall Street Journal и широко используется авторами контента, ищущими стратегии успеха на YouTube, основанные на данных.

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Create a channel on youtube.

In an era of digital influence, mastering YouTube is essential for creators looking to build a personal brand or business. This plan is ideal for aspiring creators and entrepreneurs who want to combine technical production skills with strategic growth and monetization tactics.

4 h 38 m•4 Разделы

ПЛАН ОБУЧЕНИЯ

Launch philosophy & growth YouTube channel

This learning plan is designed for aspiring content creators who want to share meaningful ideas about philosophy, personal growth, and literature with a wider audience. It's ideal for readers, thinkers, and communicators who recognize that building a successful YouTube channel requires both intellectual depth and practical creator skills. Whether you're a student, educator, writer, or lifelong learner, this path gives you the complete toolkit to turn your passion for ideas into an impactful online presence.

5 h 20 m•4 Разделы

ПЛАН ОБУЧЕНИЯ

The Anonymous Income Blueprint

This blueprint is essential for creators and entrepreneurs who want to build a digital empire without showing their face. It provides a practical roadmap for leveraging AI and automation to turn viral content into a sustainable business.

1 h 36 m•4 Разделы

ПЛАН ОБУЧЕНИЯ

The Architect of Influence

This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.

2 h 30 m•5 Разделы

ПЛАН ОБУЧЕНИЯ

The Affiliate Side Hustle Blueprint

This blueprint is essential for aspiring entrepreneurs looking to build a sustainable passive income stream through proven marketing strategies. It provides a structured path for beginners and content creators to transition from basic setups to high-converting, scalable affiliate businesses.

2 h•4 Разделы

ПЛАН ОБУЧЕНИЯ

The Content Creator's Confidence Blueprint

This blueprint is essential for creators who struggle with perfectionism, writer's block, or inconsistent posting schedules. It provides a practical framework to bypass mental hurdles and establish a sustainable production system for long-term success.

2 h•4 Разделы

ПЛАН ОБУЧЕНИЯ

Hidden Psychology of Meta Ads

This plan is essential for digital marketers and entrepreneurs who want to move beyond basic technical settings and master the underlying human science of advertising. It bridges the gap between data-driven targeting and the deep-seated psychological triggers that actually convert viewers into customers.

4 h 49 m•4 Разделы

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Начните своё обучение прямо сейчас

Глава 6

Формула YouTube

ОбзорОбзор книги Формула YouTube

Одна книга. Множество способов её услышать.

The YouTube Revolution: How Anyone Can Build a Media Empire

The Platform That Changed Everything

Следите за каждым словом во время прослушивания

Understanding the YouTube AI

Why Most YouTube Channels Fail

Получите больше от Формула YouTube

Monetization: The YouTube Partner Program

Building Your Influence Empire

Следите за каждым словом во время прослушивания

Content Strategy: The Foundation of Success

The Title and Thumbnail: Gateway to Success

Получите больше от Формула YouTube

Building a Community Around Your Content

The Formula in Action: Analyze, Adjust, Succeed

Вы дочитали Формула YouTube до конца

Ключевые темы в Формула YouTube

Цитаты из Формула YouTube

Персонажи в Формула YouTube

Об авторе

Скачать резюме книги «Формула YouTube»

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Часто задаваемые вопросы об этой книге

What is The YouTube Formula by Derral Eves about?

Who is Derral Eves and why is he qualified to write about YouTube?

Who should read The YouTube Formula?

Is The YouTube Formula worth reading in 2025?

Узнать больше

1,000,000+ curious minds.

1,000,000+ curious minds.

Одна книга. Множество способов её услышать.

The YouTube Revolution: How Anyone Can Build a Media Empire

The Platform That Changed Everything

Следите за каждым словом во время прослушивания

Understanding the YouTube AI

Why Most YouTube Channels Fail

Получите больше от Формула YouTube

Monetization: The YouTube Partner Program

Building Your Influence Empire

Следите за каждым словом во время прослушивания

Content Strategy: The Foundation of Success

The Title and Thumbnail: Gateway to Success

Получите больше от Формула YouTube

Building a Community Around Your Content

The Formula in Action: Analyze, Adjust, Succeed

Вы дочитали Формула YouTube до конца

Пользователям также понравилось

Узнать больше

Обзор книги Формула YouTube