
Discover how to nurture courage, curiosity, and resilience in your child with this NYT bestseller. Endorsed by mindset expert Carol Dweck as a "treasure chest of parenting insights," it reveals the neuroscience behind helping children develop a "Yes Brain" that thrives under pressure rather than shutting down.
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Picture a toddler melting down in the grocery store, screaming "No!" at everything. Now imagine that same rigid, reactive state hardwired into a teenager's brain-or worse, an adult's. This isn't just about tantrums. It's about how our children's brains learn to meet the world: with openness or defensiveness, curiosity or fear, resilience or fragility. The difference between these outcomes isn't luck or genetics-it's something parents can actively cultivate through everyday interactions. The concept is deceptively simple: when we hear "yes" repeatedly, our bodies physically relax. Shoulders drop, breathing deepens, muscles soften. Say "no" and watch the opposite happen-tension, guarding, preparation for conflict. This physical response mirrors what happens neurologically. A Yes Brain creates receptivity; a No Brain triggers defensiveness. What makes this revolutionary isn't the observation itself, but recognizing that parents can intentionally shape which state becomes their child's default setting.
Разбейте ключевые идеи The Yes Brain на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из The Yes Brain быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в The Yes Brain через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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