
"The Strategy Legacy" reveals how to future-proof your business beyond profits. This Wall Street Journal bestseller offers a revolutionary nine-element framework that's changing how leaders think. Ever wondered why purpose-driven companies outperform others? Brueckmann's insights are transforming boardrooms worldwide.
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What separates truly exceptional organizations from merely successful ones? The answer lies not in better products or smarter strategies, but in something more fundamental: a cohesive organizational identity. While most companies obsess over strategic planning, they miss the critical foundation that makes strategies actually work. Without alignment between who you are and what you do, even brilliant strategies inevitably collapse. This disconnect explains why 70% of strategic initiatives fail despite careful planning-they lack the identity backbone needed for successful implementation. In today's purpose-driven marketplace, where employees increasingly prioritize meaning over money (65% would take a pay cut to work somewhere with strong mission alignment), organizations without authentic identity face an existential threat: the inability to attract and retain top talent in what's becoming a "talent storm" of unprecedented proportions.
Разбейте ключевые идеи The Strategy Legacy на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из The Strategy Legacy быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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