
Revolutionizing entrepreneurship, "The Lean Startup" transformed how businesses innovate through continuous feedback and iteration. Steve Blank calls it landmark work, now taught in 98+ universities and adopted by military programs. What counterintuitive approach helped make "minimum viable product" part of our everyday vocabulary?
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What if you could build a successful company without relying on genius or luck? The Lean Startup methodology promises exactly that-a systematic approach to creating successful businesses in conditions of extreme uncertainty. Rather than spending months developing a product nobody wants, entrepreneurs can use validated learning to discover what customers truly desire before exhausting their resources. This revolutionary approach has transcended the startup world to influence Fortune 500 companies, government agencies, and healthcare systems worldwide. Why? Because it addresses the fundamental reason most new ventures fail: building something nobody wants. Traditional management techniques fail spectacularly in the uncertain world of startups. Consider IMVU, where six months were spent developing sophisticated technology for 3D avatars that would work across different instant messaging platforms. When the product launched... nobody cared. Users preferred a standalone application over downloading an add-on. This painful experience revealed a crucial truth: it doesn't matter how brilliant your plan is if you're building something nobody wants. The Lean Startup methodology emerged from this realization, combining lean manufacturing principles with customer development techniques. It treats entrepreneurship as management adapted for extreme uncertainty, where progress is measured through validated learning rather than just shipping features. This framework rests on five principles: entrepreneurs exist everywhere (not just in garages); entrepreneurship is management; validated learning is the unit of progress; the Build-Measure-Learn feedback loop drives development; and innovation accounting provides objective metrics for measuring progress.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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