
Discover why Harvard psychologists' famous "gorilla experiment" became a New York Times bestseller that changed how we understand perception. Daniel Gilbert calls it "an owner's manual for the human mind!" - revealing why we miss what's right in front of us.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Picture a person in a gorilla suit walking through a basketball game, stopping to thump their chest at the camera for nine full seconds. Impossible to miss, right? Yet half of all viewers fail to see it completely. This isn't a trick of lighting or clever editing-it's how your brain actually works. When police officer Kenny Conley chased a suspect over a fence, he ran directly past fellow officers brutally beating another cop just feet away. He genuinely didn't see it. Prosecutors didn't believe him. A jury convicted him of perjury. He lost his career. The truth? His brain was doing exactly what yours does every single day-filtering out the "unexpected" to focus on a single task. This phenomenon, called inattentional blindness, reveals something unsettling: we experience far less of our visual world than we believe. Commander Scott Waddle looked through his submarine's periscope before surfacing and somehow missed a nearly 200-foot fishing vessel directly above him. Nine people died in the collision. Airline pilots landing in simulators have completely overlooked jets parked on their runways. When world-class violinist Joshua Bell performed incognito in a Washington D.C. subway station with his $3 million Stradivarius, only seven of over a thousand commuters stopped to listen. We don't ignore beauty-we simply don't process what we're not expecting to encounter. Your attention isn't a spotlight illuminating everything in view. It's more like a laser pointer, and everything outside that narrow beam might as well not exist.
Разбейте ключевые идеи The Invisible Gorilla на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из The Invisible Gorilla быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в The Invisible Gorilla через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

Получите резюме книги «The Invisible Gorilla» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.