
Charisma isn't innate - it's learnable. Olivia Fox Cabane's groundbreaking book dismantles the myth, revealing how presence, power, and warmth create magnetic influence. Embraced by professionals across industries, it offers practical strategies that transformed patient-doctor relationships and leadership dynamics. Discover why charisma's secrets are hiding in plain sight.
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Remember Marilyn Monroe's famous subway experiment? Riding unnoticed as plain Norma Jean, she suddenly transformed into her magnetic persona with just a shift in posture and expression - instantly drawing crowds. This wasn't magic or an innate gift. It was a deliberate switch she controlled at will. This revelation forms the revolutionary premise of The Charisma Myth: charisma isn't something you're born with - it's a skill anyone can learn. The science is clear: charisma breaks down into specific behaviors that create an impression of presence, power, and warmth. When Benjamin Disraeli defeated William Gladstone in the 1886 election, a young woman who had dined with both politicians observed the key difference: "When I left the dining room after sitting next to Gladstone, I thought he was the cleverest man in England. But after sitting next to Disraeli, I thought I was the cleverest woman." This subtle distinction - how you make others feel - lies at the heart of charisma's power.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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