Sun Tzu and the Art of Business by Mark R. McNeilly Summary
Overview of Sun Tzu and the Art of Business
Ancient wisdom meets modern business: McNeilly translates Sun Tzu's military genius into six strategic principles embraced by Fortune 500 giants like Microsoft and FedEx. What battlefield secret helped Wall Street executives win without fighting? The answer revolutionizes competitive advantage.
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Ключевые выводы
When Ancient Warfare Meets the Modern Marketplace
Twenty-five centuries ago, a Chinese military strategist penned insights that would outlive empires, survive technological revolutions, and end up dog-eared on the desks of Fortune 500 CEOs. Sun Tzu's "The Art of War" wasn't written for quarterly earnings calls or hostile takeovers, yet its wisdom has proven eerily prescient for modern business. Why? Because beneath the surface differences between battlefield and boardroom lies a deeper truth: competition is competition, whether you're defending territory or market share. The challenge isn't accessing Sun Tzu's text-it's translating ancient military principles into actionable business strategy. Most executives display the slim volume as intellectual decoration, but few have cracked the code of applying "attack the enemy's strategy" when your enemy is a competitor with better distribution networks. This is where strategy becomes art, where understanding the principles matters less than knowing when and how to deploy them. All the strategic brilliance in the world collapses without character-based leadership. Sun Tzu calls this quality "the precious jewel of the state"-leaders who genuinely put others' needs before their own. This isn't about charismatic speeches or vision statements plastered on office walls; it's about consistent actions that demonstrate wisdom, sincerity, humanity, courage, and discipline.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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