
Discover why we instinctively add when subtraction is the answer. "Subtract" reveals our blind spot to removal as a solution, praised by MacArthur fellow Sendhil Mullainathan as "a great book" that transforms how environmental leaders and architects approach climate change and design.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
When San Francisco's double-decker Embarcadero Freeway came crashing down after the 1989 earthquake, city officials faced a choice that would define their waterfront for generations. Despite fierce opposition and dire warnings of traffic chaos, they chose not to rebuild. Today, where concrete once blocked the bay, palm trees sway along bustling promenades where families gather and harbor seals bask in the sun. Housing increased by 50%, jobs grew by 15%, and the waterfront transformed into one of the city's most beloved destinations. Here's the twist: this dramatic improvement happened not through building something new, but through removing what was already there. Yet when visitors stroll along the Embarcadero today, they can't see what made it beautiful-the absence itself. This invisibility explains why subtraction remains one of our most powerful yet persistently overlooked tools for improvement.
Разбейте ключевые идеи Subtract на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Subtract быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Subtract через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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