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Speak Like a CEO by Suzanne Bates Summary

Speak Like a CEO
Suzanne Bates
3.69 (352 Reviews)
Communication Skill
Business
Leadership
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of Speak Like a CEO

Transform your leadership presence with "Speak Like a CEO" - award-winning broadcaster Suzanne Bates reveals communication secrets that command attention. Even seasoned public speaker Loy Machedo found new insights. What surprising technique do top executives use that you're missing?

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Ключевые выводы

1

When Your Words Don't Match Your Power

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A brilliant executive stands before the board, armed with a game-changing strategy that could transform the company's future. The data is solid. The logic is airtight. Yet within minutes, eyes glaze over. Phones emerge from pockets. The energy drains from the room like air from a punctured tire. What happened? The gap between competence and communication just cost someone their credibility. After two decades interviewing thousands of leaders as a television journalist, Suzanne Bates discovered a pattern: the executives who changed industries weren't always the smartest in the room, but they were invariably the most compelling communicators. Warren Buffett wasn't exaggerating when he claimed that public speaking skills increase your value by 50 percent. The question isn't whether you need to master leadership communication-it's how much longer you can afford not to.

2

The Authenticity Gap That Kills Trust

3

Eight Strategies That Separate Great Communicators From Forgettable Ones

4

The Myth That's Holding You Back

5

Crafting Speeches That Move People to Action

6

Turning Media Interviews From Threats Into Opportunities

7

Your Voice, Your Leadership, Your Legacy

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