
In "Scarcity Brain," Michael Easter reveals how ancient survival instincts sabotage our modern lives. Endorsed by Whole30's CEO and implemented by Fortune 500 companies, this NYT bestseller exposes why we're constantly chasing rewards - and offers the surprising solution to breaking free.
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A fortified police compound in Baghdad seems an unlikely place to begin understanding why your closet is full of clothes you never wear. Yet that's exactly where the journey started-investigating Captagon, a methamphetamine ravaging the Middle East, which opened a window into something far more universal: our inability to stop wanting more. We live in the most abundant era in human history, yet we're hungrier than ever-for likes, for purchases, for the next dopamine hit. The real question isn't why we want things. It's why we can't stop wanting them, even when we know we have enough.
Разбейте ключевые идеи Scarcity Brain на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Scarcity Brain быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Scarcity Brain через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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