
Neuroplasticity meets addiction psychology in O'Connor's groundbreaking guide. Can your brain truly rewire itself? Therapists worldwide recommend this science-backed approach that transforms self-destructive patterns. What if the key to breaking your worst habits isn't willpower, but understanding your automatic self?
Richard O’Connor, PhD, is a clinical social worker, psychotherapist, and bestselling author of Rewire: Change Your Brain to Break Bad Habits, Overcome Addictions, Conquer Self-Destructive Behavior. A renowned expert in mood disorders and behavioral change, he blends psychodynamic therapy, cognitive-behavioral techniques, and mindfulness in his practice.
O’Connor’s career spans decades, including leadership as executive director of the Northwest Center for Family Service and Mental Health, where he oversaw treatment for thousands of patients. His earlier work, Undoing Depression, established him as a trusted voice in mental health, offering actionable strategies for recovery.
O’Connor’s writings emphasize the brain’s capacity for neuroplasticity, translating complex psychology into practical self-help tools. In addition to Rewire, he has authored Happy at Last and Undoing Perpetual Stress, building a portfolio focused on resilience and emotional well-being.
His insights are featured on his blog and in media appearances, reinforcing his authority in the field. A practicing therapist in Connecticut and New York City, O’Connor also offers remote counseling, extending his evidence-based methods globally. Undoing Depression remains a staple in mental health literature, praised for its compassionate, research-backed approach to combating depression.
Rewire by Richard O’Connor combines neuroscience and psychology to offer a roadmap for overcoming self-destructive habits like procrastination, overeating, and addiction. The book explores how the brain’s “automatic self” drives harmful behaviors and provides evidence-based strategies—such as mindfulness, self-control, and neuroplasticity training—to rewire neural pathways for lasting change. It emphasizes addressing root causes like trauma while building healthier habits.
This book is ideal for individuals struggling with chronic habits (procrastination, overeating, worry) or self-sabotage, as well as those interested in neuroscience-based self-improvement. Therapists, coaches, and mental health enthusiasts will also find value in its blend of clinical insights and practical exercises. O’Connor’s approach suits readers seeking actionable steps beyond traditional willpower-based methods.
Yes—Rewire is praised for merging scientific rigor with accessible advice. It stands out by focusing on the brain’s dual systems (conscious vs. automatic) and offering concrete tools like mindfulness drills. Readers appreciate its balance of personal anecdotes, clinical expertise, and exercises to address habits at their root, making it a practical guide for sustainable behavior change.
The “automatic self” refers to unconscious brain processes that drive habits and decisions, often prioritizing short-term rewards. O’Connor explains how this system, shaped by emotions and past experiences, underlies self-destructive behaviors. Retraining it requires mindfulness to recognize triggers and consciously redirect responses, leveraging neuroplasticity to build healthier neural pathways.
Rewire links procrastination to fear of failure or success and the brain’s preference for immediate comfort. Strategies include breaking tasks into smaller steps, practicing self-compassion, and using mindfulness to tolerate discomfort. The book also emphasizes addressing underlying emotional triggers rather than relying on sheer willpower.
Mindfulness is central to recognizing automatic behaviors and creating space for intentional choices. O’Connor advocates practices like focused breathing and body scans to increase self-awareness, reduce impulsive reactions, and strengthen emotional regulation. This helps disrupt harmful habits and reinforces the brain’s capacity for change.
The book frames overeating and addiction as maladaptive coping mechanisms driven by the automatic self. Solutions include identifying emotional triggers (e.g., stress, boredom), substituting healthier rewards, and building self-compassion. O’Connor stresses the importance of addressing unresolved trauma or guilt to prevent relapse.
Neuroplasticity refers to the brain’s ability to reorganize itself by forming new neural connections. Rewire explains how consistent practice of mindfulness, self-control, and positive habits can strengthen these pathways, making healthy behaviors automatic. This science-based approach offers hope for lasting change beyond temporary fixes.
While both books focus on habit change, Rewire emphasizes the neuroscience of unconscious behaviors and emotional root causes. Unlike Atomic Habits’ focus on incremental steps, O’Connor prioritizes mindfulness and resolving internal conflicts. It’s ideal for readers seeking deeper psychological exploration alongside practical tools.
Some readers note the exercises require significant commitment and time to show results. Others find the dual-system (conscious vs. automatic) model oversimplified. However, most agree the book’s blend of science and actionable advice outweighs these limitations.
Yes—the book provides tools to challenge catastrophic thinking patterns and tolerate uncertainty. Techniques include cognitive restructuring, grounding exercises, and reframing fear as a manageable signal. O’Connor also highlights how mindfulness reduces rumination, a key driver of chronic anxiety.
Key exercises include:
These practices aim to rewire the brain’s response to stress and temptation.
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Most happy, confident people are slightly delusional.
Our mental attitudes directly affect physical health.
Fear often underlies self-sabotage.
We rationalize failures, selectively forget embarrassing experiences.
Разбейте ключевые идеи Rewire на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Rewire быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Rewire через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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Why do we keep making the same mistakes? You promise yourself you'll finally start that project, yet find yourself scrolling through social media instead. You swear off junk food, then devour an entire pizza at midnight. You know that relationship is toxic, but you stay anyway. This isn't weakness-it's neuroscience. We're operating with two distinct mental systems that often work against each other, and understanding this internal conflict is the first step toward genuine transformation. Think of your mind as hosting two separate tenants who rarely communicate effectively. Your conscious self lives in the neocortex, thoughtful and deliberate, capable of planning your future and analyzing complex problems. Meanwhile, your automatic self operates beneath awareness, efficiently handling 99% of daily functioning-breathing, heartbeat, emotional reactions, and deeply ingrained habits. This automatic system isn't just managing your bodily functions; it's making countless decisions based on unconscious motives, outdated assumptions, and denied feelings. The automatic self creates trouble through four main channels: snap judgments formed by inherent prejudices, faulty logic patterns that jump to conclusions, social influences shaping behavior without awareness, and distorted assumptions rooted in past experiences. Someone might automatically tense around authority figures due to childhood experiences, even when the current situation calls for relaxed engagement. These patterns feel natural because they've become physically embedded in your brain through repeated use.