
The ultimate guide to nonfiction clarity that sold over a million copies. Mark Manson and Derek Sivers swear by Zinsser's blunt advice. What's the one writing principle even Tim O'Reilly couldn't deny? Your authentic voice awaits.
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Picture a government memo so bloated with bureaucratic jargon that it takes three paragraphs to say "close the curtains during blackouts." Franklin Roosevelt actually encountered this monstrosity-a directive instructing officials to "completely obscure all Federal buildings and non-Federal buildings occupied by the Federal government from visibility by reason of internal or external illumination." His rewrite? "Tell them to put something across the windows." This isn't just about wordiness-it's about a national epidemic of clutter that infects everything from corporate emails to academic papers, from insurance forms to medical records. We've convinced ourselves that important ideas require important-sounding language, that complexity equals sophistication. The airline pilot can't say "it may rain"-he must "anticipate experiencing considerable precipitation." The doctor doesn't mention death but rather "negative patient outcomes." This verbal inflation serves a darker purpose: distance. When executives discuss "revenue enhancement opportunities" instead of price hikes, or the military describes torture as "enhanced interrogation techniques," language becomes a shield against uncomfortable truths. Fighting this clutter resembles battling weeds in a garden-you're always slightly behind as new varieties sprout overnight. The solution demands ruthless editing: examine every word, eliminate unnecessary ones, replace long words with short ones, strip away redundant adverbs, and avoid passive constructions that smother meaning.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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