
Klein's urgent manifesto exposes Trump as the culmination of decades of shock politics, not an anomaly. Translated into 25+ languages, this "ceaselessly illuminating" guide doesn't just explain our crisis - it offers a revolutionary blueprint that influential activists call "an ordinary person's guide to hope."
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What happens when a country treats politics like reality TV? When the lines between entertainment and governance blur so completely that a game show host can become president? Trump's rise wasn't an accident or aberration-it was the inevitable result of decades spent worshiping at the altar of branding, where image matters more than substance and performance trumps policy. His path to power began not in political offices but in boardrooms and television studios, where he perfected the art of selling nothing but his own name. Understanding Trump requires understanding how capitalism itself transformed. In the 1980s, companies like Nike discovered something revolutionary: why bother making products when you could just sell ideas? These "hollow brands" projected powerful identities while outsourcing actual manufacturing to sweatshops paying pennies per hour. Trump followed this playbook perfectly. After his casinos failed spectacularly, he reinvented himself not as a builder but as a brand. "The Apprentice" became his infomercial-he got paid to showcase his gilded lifestyle on network television while other brands paid for product placement. Eventually, he stopped constructing buildings entirely, simply licensing his name to developers worldwide who carried all the risk while he collected fees regardless of whether projects succeeded or collapsed. This hollow brand approach-all image, no substance-positioned him perfectly for a political culture that had learned to mistake performance for leadership.
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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