No Is Not Enough book cover

No Is Not Enough by Naomi Klein Summary

No Is Not Enough
Naomi Klein
4.1 (10432 Reviews)
Politics
Society
Economics
Обзор
Ключевые Выводы
Автор
Часто Задаваемые Вопросы

Overview of No Is Not Enough

Klein's urgent manifesto exposes Trump as the culmination of decades of shock politics, not an anomaly. Translated into 25+ languages, this "ceaselessly illuminating" guide doesn't just explain our crisis - it offers a revolutionary blueprint that influential activists call "an ordinary person's guide to hope."

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Ключевые выводы

1

The Man Who Sold America His Own Name

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What happens when a country treats politics like reality TV? When the lines between entertainment and governance blur so completely that a game show host can become president? Trump's rise wasn't an accident or aberration-it was the inevitable result of decades spent worshiping at the altar of branding, where image matters more than substance and performance trumps policy. His path to power began not in political offices but in boardrooms and television studios, where he perfected the art of selling nothing but his own name. Understanding Trump requires understanding how capitalism itself transformed. In the 1980s, companies like Nike discovered something revolutionary: why bother making products when you could just sell ideas? These "hollow brands" projected powerful identities while outsourcing actual manufacturing to sweatshops paying pennies per hour. Trump followed this playbook perfectly. After his casinos failed spectacularly, he reinvented himself not as a builder but as a brand. "The Apprentice" became his infomercial-he got paid to showcase his gilded lifestyle on network television while other brands paid for product placement. Eventually, he stopped constructing buildings entirely, simply licensing his name to developers worldwide who carried all the risk while he collected fees regardless of whether projects succeeded or collapsed. This hollow brand approach-all image, no substance-positioned him perfectly for a political culture that had learned to mistake performance for leadership.

2

The Spectacle Presidency: When Governance Becomes Performance Art

3

The Fossil Fuel Endgame: Profiting from Planetary Destruction

4

The Alchemy of Resentment: Turning Economic Pain into Racial Hatred

5

The Shock Doctrine Goes Mainstream: Disaster as Opportunity

6

When Resistance Becomes Vision: The Leap We Must Make

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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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