
"Move" transforms strategy execution with Azzarello's powerful MOVE model, helping leaders navigate change's messy middle. With a stellar 4.21 Goodreads rating, it's the secret weapon business leaders use when everything stalls. Why do successful change-makers swear by its counterintuitive approach?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Ever notice how a brilliant plan can fall apart the moment it hits your organization? A room full of executives once burst into laughter during a business simulation-not because of a joke, but because the facilitator explained that in the simulation, funded strategic initiatives actually work. The laughter came from recognition: in real companies, strategies get funded all the time but rarely deliver results. Research confirms this isn't just bad luck-70% of transformations fail. The gap between planning and doing isn't a minor implementation detail. It's where most organizations lose the game entirely, watching their ambitious visions dissolve into forgotten PowerPoint decks while everyone returns to business as usual.
Разбейте ключевые идеи Move на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Move быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Move через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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