
"Move" transforms strategy execution with Azzarello's powerful MOVE model, helping leaders navigate change's messy middle. With a stellar 4.21 Goodreads rating, it's the secret weapon business leaders use when everything stalls. Why do successful change-makers swear by its counterintuitive approach?
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Execution isn't beneath leadership-it's where things actually get done.
Разбейте ключевые идеи Move на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Move быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Move через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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Ever notice how a brilliant plan can fall apart the moment it hits your organization? A room full of executives once burst into laughter during a business simulation-not because of a joke, but because the facilitator explained that in the simulation, funded strategic initiatives actually work. The laughter came from recognition: in real companies, strategies get funded all the time but rarely deliver results. Research confirms this isn't just bad luck-70% of transformations fail. The gap between planning and doing isn't a minor implementation detail. It's where most organizations lose the game entirely, watching their ambitious visions dissolve into forgotten PowerPoint decks while everyone returns to business as usual.