Managing Online Reputation by Charlie Pownall Summary
Overview of Managing Online Reputation
In a digital world where one tweet can destroy your reputation, Charlie Pownall's essential guide reveals how companies like Qantas survived PR disasters. What's your crisis plan when that viral moment hits? Business leaders call it indispensable for navigating today's unforgiving online landscape.
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Ключевые выводы
The Digital Reputation Tightrope: When Everyone Has a Voice
Imagine receiving a call from a national tourist board asking you to help them bury negative news about terrorist activity in their country. This is exactly what happened to Charlie Pownall, revealing a fundamental misunderstanding of modern reputation management. Today, your digital reputation hangs by a thread in a world where everyone carries a potential reputation "lightsaber" in their pocket. The social web has transformed reputation from a controlled corporate function into an unpredictable ecosystem where power has shifted dramatically. A single disgruntled customer with a smartphone can trigger what would once have required a major news outlet to amplify. Remember when a frustrated passenger spent $1,000 on promoted tweets to shame British Airways about lost luggage? The airline's initial silence transformed a minor service issue into international news. Or consider "Dell Hell" - one of the first corporate social media meltdowns that spread globally when the company ignored a blogger's complaints. In this environment, attempting to bury evidence or manipulate reviews inevitably backfires, often spectacularly.
The New Rules of the Reputation Game
How Social Media Shapes Your Reputation
Strategic Vulnerabilities in a Connected World
When Activism Goes Digital
Inside Threats: Employees and Legal Issues
Building Digital Resilience for the Long Term
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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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