
Discover how ordinary objects create extraordinary happiness in "Joyful," endorsed by Susan Cain as "having the power to change everything." Selected by Malcolm Gladwell's Next Big Idea Club, this guide reveals ten aesthetics that transform environments into wellsprings of joy.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Picture a crumbling post-Soviet city where citizens had given up-until someone painted a building bright orange. In Tirana, Albania, Mayor Edi Rama faced empty coffers and demoralized residents. His radical solution? Transforming drab concrete with vibrant colors. The results defied logic: people stopped littering, paid their taxes, and felt safer despite no increase in police. Within five years, businesses tripled. What changed? Nothing material-just color. This moment sparked a revolutionary question: What if joy isn't locked inside our minds but scattered throughout our physical world, waiting to be discovered? We've been taught that happiness comes from within, that detachment from material things brings peace. Yet everywhere, tangible objects create intangible delight-sunsets lift spirits, flowers improve memory, and sunny workspaces help people sleep better. Joy isn't frivolous decoration; it's encoded in ten distinct aesthetics woven into our evolutionary fabric: Energy, Abundance, Freedom, Harmony, Play, Surprise, Transcendence, Magic, Celebration, and Renewal. These aren't arbitrary preferences but survival instincts transformed into sources of delight, revealing that our surroundings don't just reflect our emotions-they actively shape them.
Разбейте ключевые идеи Joyful на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Joyful быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Joyful через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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