
Discover why 95% of people think they're self-aware when only 10-15% actually are. Endorsed by Pixar's Ed Catmull and leadership guru Marshall Goldsmith, "Insight" reveals the surprising truth about blind spots that sabotage your success - and how to overcome them.
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Have you ever worked with someone completely oblivious to how they affect others? Perhaps a boss who couldn't understand why their team was disengaged, or a friend blind to their self-sabotaging behaviors? According to organizational psychologist Tasha Eurich, this disconnect is shockingly common. While 95% of people believe they're self-aware, research reveals only 10-15% truly are. This gap explains countless workplace conflicts, relationship struggles, and leadership failures across our lives. Self-awareness operates on two distinct dimensions: internal (understanding our own thoughts and feelings) and external (recognizing how others perceive us). These dimensions don't always align - some people obsess over self-improvement yet remain oblivious to their impact on others, while others fixate on others' perceptions at the expense of their own happiness. The most successful individuals develop both dimensions simultaneously, using approaches that differ dramatically from conventional wisdom.
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Выделите из Insight быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско

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