What is *How to Raise Successful People* by Esther Wojcicki about?

*How to Raise Successful People* outlines Esther Wojcicki’s TRICK framework—Trust, Respect, Independence, Collaboration, and Kindness—to nurture resilient, self-driven children. The book combines personal anecdotes, scientific research, and actionable strategies to counter helicopter parenting, emphasizing empathy, community engagement, and allowing children to lead their own journeys.

Who should read *How to Raise Successful People*?

This book is ideal for parents, educators, and leaders seeking to foster independence and compassion in children or teams. It’s particularly valuable for those overwhelmed by achievement-focused parenting trends and interested in evidence-based methods to build trust and resilience.

What is the TRICK method in *How to Raise Successful People*?

TRICK is Wojcicki’s acronym for her core principles: - **Trust**: Let children make decisions and learn from mistakes. - **Respect**: Value their individuality and passions. - **Independence**: Encourage self-directed problem-solving. - **Collaboration**: Teach teamwork through shared goals. - **Kindness**: Model empathy and community service.

How does Esther Wojcicki address helicopter parenting in the book?

Wojcicki criticizes overprotective parenting, arguing it stifles independence. She advocates “relaxing” and trusting children to navigate challenges, citing examples like allowing teens to design real-world projects without micromanagement. Her mantra—“Parents need to calm down”—underscores the harm of anxiety-driven parenting.

What role does empathy play in *How to Raise Successful People*?

Empathy is central to raising socially conscious individuals. Wojcicki recommends involving children in community service, fundraising, and advocacy to teach compassion. She links kindness to long-term success, noting it fosters stronger relationships and purpose.

How does *How to Raise Successful People* apply to educators or leaders?

Wojcicki’s TRICK principles extend beyond parenting: - **Trust** teams to innovate. - **Respect** diverse perspectives. - **Independence** boosts creativity. - **Collaboration** enhances productivity. - **Kindness** builds loyal, motivated groups. Her journalism classroom success, where students led award-winning projects, exemplifies this approach.

What are criticisms of *How to Raise Successful People*?

Some reviewers note the advice may feel idealistic for high-pressure environments, though Wojcicki counters with adaptable strategies. Others highlight the 2018 publication date, but readers praise its COVID-era relevance, especially for remote collaboration.

How does TRICK compare to “Tiger Parenting”?

Unlike achievement-focused “Tiger Parenting,” TRICK prioritizes emotional health and self-discovery. Wojcicki argues success stems from internal motivation, not external pressure, and warns against conflating children’s accomplishments with parental worth.

Self-made. Как воспитать успешного человека

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Глава 1

The Woj Way: Raising Children Who Change the World

What if the key to raising successful children isn't about controlling their every move, but rather giving them the freedom to discover who they are? When Esther Wojcicki's daughters were growing up, she let them walk to school alone, manage their own schedules, and make decisions most parents would find terrifying. Today, those daughters are Susan (CEO of YouTube), Janet (professor of pediatrics), and Anne (co-founder of 23andMe). Her approach has influenced thousands of students through her legendary journalism program at Palo Alto High School, including alumni like James Franco and Jeremy Lin. This revolutionary parenting philosophy, endorsed by thought leaders worldwide and taught at institutions from Argentina to China, centers on five simple yet powerful values that create not just successful children, but empowered, independent humans ready to change the world.

Глава 2

The TRICK to Raising Successful People

We've made parenting unnecessarily complicated when it's actually quite simple. Through decades as a mother, grandmother, and educator, Wojcicki has identified five fundamental values that help children become capable, successful people. She calls these values "TRICK": TRUST: We're experiencing a worldwide crisis of trust. When parents operate from fear, children become afraid to be themselves, take risks, or stand up against injustice. Trust must begin with parents being confident in their choices and extending that confidence to their children. RESPECT: The most fundamental respect is toward children's autonomy and individuality. Every child has unique gifts, and our responsibility is to nurture those gifts rather than dictating their path according to our own desires. INDEPENDENCE: Built on trust and respect, independence equips children to face adulthood's challenges with creativity and innovation. Truly independent kids can cope with adversity, setbacks, and even boredom without constant parental intervention. COLLABORATION: Working together as a family means encouraging children to contribute to discussions, decisions, and discipline. In the twenty-first century, dictating no longer works-we should ask for their ideas and involve them in family operations. KINDNESS: We often treat those closest to us without the consideration we extend to strangers. Real kindness involves gratitude, forgiveness, service to others, and awareness of the world beyond oneself. These values aren't just for families but also essential for education and business. Companies now seek employees with grit, creativity, independent thinking, and collaborative skills-all stemming from these values. The ultimate goal is creating self-responsible people in a self-responsible world, building the foundation for humanity's future.

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Глава 3

From Tenements to Transformation: Wojcicki's Journey

Wojcicki's approach to parenting was shaped by her own challenging childhood. Born to Russian Jewish immigrants, she grew up in a tenement on New York's Lower East Side before moving to California. In her Orthodox Jewish household, she witnessed stark gender inequality when her father told her on her fifth birthday, "Your brother Lee is a boy, and in our family boys are more important." While her brother received toys and new clothes, she got hand-me-downs and smaller portions at dinner. This inequality unexpectedly empowered her. With attention focused on her brother, she learned independence-doing laundry, cooking, cleaning-while he became dependent on help. The public library became her sanctuary, and reading helped her think for herself. She even won prizes for reading more books than anyone else and selling the most Girl Scout cookies in her troop. Two traumatic events further shaped her life philosophy: her younger brother David's death from aspirin poisoning after hospitals turned the family away, and nearly dying from carbon monoxide poisoning when she disobeyed her mother's instruction to stay in their gas-filled house. These experiences cemented her determination to think critically rather than blindly obey authority. She eventually escaped on a Greyhound bus to UC Berkeley on scholarship, where she met her future husband Stan, a Polish Holocaust survivor with his own story of resilience. After living in Geneva and Paris, they settled in Palo Alto when Stan joined Stanford's physics faculty. While he traveled extensively for work, she raised their three daughters largely alone, consciously rebelling against her childhood patterns. "The best predictor of a child's security of attachment is not what happened to his parents as children, but rather how his parents made sense of those childhood experiences," notes psychiatrist Daniel Siegel. By confronting her past and seeing her father partly as a victim of his circumstances, Wojcicki could forgive him and move forward with a different approach to parenting-one focused on giving her daughters the agency, voice, and decision-making skills she never had.

Глава 4

Trust: The Foundation of Everything

Being a parent is undeniably hard. One morning while watching her grandchildren during her daughter's work trip, Wojcicki navigated fierce Bay Area traffic driving kids to schools on opposite sides of San Francisco, followed by walking the dog, giving antibiotics to sick cats, and cleaning up breakfast. Times have certainly changed since her own children walked to school independently. We're experiencing a profound crisis of trust in the digital age that affects how we parent. We don't trust our instincts, our partners, our children, or our communities-and we pass this fear to our children, leaving them anxious and unprepared for adulthood. This erosion of trust damages mental health, relationships, business, and democracy itself. The 2018 Edelman "Trust Barometer" showed America's steepest decline in institutional trust ever measured. Only 52 percent of Americans trust their neighbors, and just 19 percent of millennials believe most people can be trusted. Even in safe communities like Palo Alto, children rarely play outside or walk to school anymore. Parenting blogs obsess over daycare dangers and nanny-cams. Despite our fears, statistics tell a different story. Steven Pinker's research shows humanity is actually improving-we live longer, fight fewer wars, experience less crime and violence against women, while education and literacy rates rise. FBI data confirms violent crimes have fallen since 1990, though most Americans believe crime is increasing. Trust begins with trusting yourself. You are the foremost expert on your family-more than any pediatrician, neighbor, or parenting expert. Only you can determine how to apply universal principles to your unique situation. When Wojcicki's grandson wasn't talking at two and a half, his parents took matters into their own hands after speech therapy showed limited progress. They read to him constantly and gave him audiobooks with headphones, which he loved. After three months, he finally started speaking-not in single words but complete sentences. Now he's a voracious reader, class leader, and debate team member. Building trust in your child is equally crucial. One person who believes in a child can change everything. Michael Wang, a former student of Wojcicki's, lacked that person for most of his childhood. With strict parents who threatened homelessness if he failed and unsupportive teachers who misinterpreted his struggles as moral failings, Michael was "completely burned out like a pile of ash" by high school. During a newspaper production night, when peers mocked Michael for struggling with music theory homework, Wojcicki simply said, "He's taking longer because he's smart." That moment transformed him. For the first time, an adult confirmed his intelligence and abilities. This newfound confidence carried him through Johns Hopkins, where he earned a neuroscience degree and became a neuropsychiatric researcher.

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Глава 5

Respect: Honoring Your Child's Unique Journey

Children develop on their own timelines. When Wojcicki's grandson Jacob refused to walk at 18 months despite being physically capable, the family worried. Though the doctor assured them he was healthy, Jacob showed no interest in walking. His passion was basketball-he loved when adults would hold him up to make baskets. At Gymboree one day, after watching other kids play basketball, he suddenly stood up and ran to grab a ball! He'd been capable all along but needed his own motivation. Parents need to calm down. Kids will walk, talk, and use the bathroom in their own time. Respect means accepting your child as an autonomous person with their own developmental timeline. Let children take the lead-they know who they are. This patience becomes crucial as they grow. When Wojcicki's daughter Anne, a Yale biology graduate, decided to become a professional babysitter after college, posting handwritten ads at their local club, Wojcicki was concerned about her using her education. When she suggested a job fair, Anne reluctantly went and got offered a biotech investment position in New York. To Wojcicki's dismay, Anne initially declined it because she loved the families she worked for. Wojcicki forced herself to respect her daughter's choice, even buying her a "BEST BABYSITTER" t-shirt. After a few weeks of reflection, Anne called the company back, interviewed with Marcus Wallenberg himself (in shorts and flip-flops!), and began a career that led her to Wall Street. Parents often project their own dreams onto their children instead of seeing them as unique individuals. This pressure contributes to teen depression and suicide rates, which have increased dramatically. According to the Department of Health and Human Services, about three million teens experienced major depression in 2016, while the CDC found suicide was the second leading cause of death for 10-24 year-olds, with rates increasing 28% between 1999-2016. Respecting children means finding and nurturing their unique interests. For Caleb, a struggling freshman who "hated school," discovering his passion for shoes transformed him from disruptive to engaged. Simply having a teacher who believed in him and respected his interests helped him find purpose. Now he's in community college planning to become an electrician. Respecting children becomes increasingly complex with multiple children, as each needs individual attention and differentiation from siblings. Birth order significantly impacts development-firstborns often conform while younger siblings may rebel. However, parental expectations matter more than birth order. Wojcicki expected excellence from all three daughters, regardless of position, while encouraging them to pursue their own interests.

Глава 6

Independence: Don't Do Anything for Your Children That They Can Do for Themselves

In 2014, Wojcicki debated Amy Chua, author of "Battle Hymn of the Tiger Mother," at the Ciudad de las Ideas Festival before 7,000 people. Their parenting philosophies couldn't be more different-Chua represents the controlling "tiger mother" approach where parents dictate children's activities and demand perfection, while Wojcicki advocates for independence and self-direction. Chua's strict methods troubled Wojcicki, from forbidding playdates to demanding only As and first-place rankings. While her daughters achieved impressive accomplishments like performing at Carnegie Hall, they struggled with rebellion and feeling trapped. This controlling approach parallels the troubling "helicopter" or "snowplow" parenting trends that Julie Lythcott-Haims describes as producing "existentially impotent" college students unable to function independently. Children need responsibility early and often. Wojcicki's daughter Susan became her "baby monitor" at 18 months, calling when baby Janet cried. All her daughters had chores-folding diapers, washing dishes, making beds (however imperfectly). When grocery shopping, they'd select produce and understand the family budget. She let them decorate their own rooms-Susan chose hot pink shag carpet, Janet royal blue, and Anne lime green. They learned to live with their choices. Independence fosters entrepreneurship, as seen with her daughters' childhood lemon business and her grandchildren's ventures-Mia selling slime and Leon working at an arcade. These projects stem from curiosity and independent thinking, qualities that many students today often lack. Many struggle with basic free-writing assignments, unable to generate their own topics without worrying about grades. To address this widespread issue, Wojcicki bought 2,000 notebooks for daily free-writing at Palo Alto High. Though students initially found it challenging, they eventually embraced forming their own opinions and thinking independently. This curiosity is crucial-children need to understand why they're learning something, not just focus on test performance. Parents can nurture curiosity by encouraging questions without necessarily providing immediate answers. "Let's find out together" is a powerful response. Unfortunately, creativity diminishes dramatically as children progress through our educational system-from 98% showing genius-level imagination at age five to just 2% of adults maintaining creative thinking skills. Wojcicki's ultimate goal as a teacher and parent is to make herself obsolete-to develop such independence in children that they no longer need her. Rather than being a "sage on the stage," she positions herself as a "guide on the side," empowering students to take charge. In her classroom, editors-in-chief run the show-taking attendance, setting the tone, and determining the day's structure. This approach gives students agency and real responsibility.

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Глава 7

Giving Your Child Grit: The Power of Resilience

When fourteen-year-old Gady Epstein couldn't fit Beginning Journalism into his schedule, he persuaded Wojcicki to create an independent study just for him. His dedication was impressive-he'd sprint across campus to find her at lunch for feedback on his writing. With his passion for journalism and willingness to revise until perfect, Gady thrived. Despite his talent, Gady lost the election for editor in chief-a devastating blow for someone who dreamed of becoming a journalist. Rather than giving up, he declared he would still work to make the school newspaper the best it could be. He became the staff's most valuable member, writing exceptional articles and helping anyone who asked. His character and determination impressed Harvard, who accepted him despite not having the fancy title or perfect GPA. Gady's story exemplifies how to cope with disappointment without losing sight of your goals. It's your reaction to setbacks that matters-the only thing you can truly control. This resilience, combined with passion and perseverance, is what Angela Duckworth calls "grit." While some people naturally develop grit through adversity (like immigrants or those who've overcome significant challenges), children raised in comfortable environments often struggle to develop resilience. Today's overprotective parenting has produced children afraid to take risks, while schools focused on assessments rather than learning reinforce fear of failure. Carol Dweck, author of Mindset, distinguishes between fixed mindsets (believing abilities are innate) and growth mindsets (believing success comes through effort). She's noticed an alarming trend of students being "terrified of making mistakes"-a sentiment Wojcicki has observed in her own classroom. Business leaders and camp directors report similar concerns about young people lacking independence and resilience. The problem exists at both extremes: either children have no grit because everything is done for them, or they develop fear-based grit from excessive parental pressure to achieve perfection. True grit comes from a child's own passion-when they're encouraged to pursue their interests and understand that mistakes are part of learning. This inner-motivated grit makes them unstoppable, helping them persevere through obstacles with resilience and determination.

Глава 8

Collaboration: The Power of Working Together

In Wojcicki's classroom, collaboration became the foundation for success. When her journalism program received seven Macintosh computers through a state grant in 1987, students and parents worked together after school and on weekends to master the technology. The Gill brothers and their father from Aldus Corporation helped them learn PageMaker for newspaper layout. They became computer pioneers, spending six weeks setting up equipment and organizing files. When problems arose, students and Wojcicki would visit Fry's electronics store together, developing impressive IT skills. She created a mentorship system pairing beginning "cubbies" with advanced students who were responsible for teaching them everything. This approach worked brilliantly-when a cubbie's work needed improvement, she'd tell their mentor to help them revise it. Students like Byron Zhang, who immigrated from China, gained confidence through this mentorship. Later, she expanded this to peer writing critiques, and her students became early users of what eventually became Google Docs. Many people mistakenly believe total control is the best way to educate children. Developmental psychologist Diana Baumrind identified four parenting styles: authoritarian (dictatorial), authoritative (warm but firm), permissive (overindulgent), and uninvolved (neglectful). Research shows authoritative parenting produces independent, socially responsible children and protects against problems like drug use. Wojcicki proposes a fifth category: the collaborative parent, who builds mutual respect with children once they understand basics. Rather than saying "Here's the paint, watch me first," the collaborative approach involves children in decisions: "Let's pick out colors together." Studies show even toddlers experience joy helping others achieve goals, and by age three, children understand partnership obligations. Collaboration begins with parents modeling teamwork. Your partner is your ally, not adversary, and children are constantly watching how you interact. While hiding major conflicts from children is advisable, don't conceal everyday disagreements. Instead, demonstrate healthy conflict resolution. Communication patterns matter tremendously. Rather than commanding "Put on your swimsuit," try suggesting "It's hot outside. Do you want to come swimming?" Give children choices within acceptable parameters. When children make mistakes, approach discipline as a collaborative learning opportunity rather than punishment. Every issue represents a lesson to be taught. For example, when Wojcicki's grandson bit another child at school, her daughter calmly discussed why he felt frustrated (another child was playing with his toys) and explained the importance of sharing. For older children, reflective writing helps them process feelings and develop empathy-have them write about the situation from the other person's perspective.

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Глава 9

Children Hear What You Do, Not What You Say

When students lose elections for coveted editor positions on the school newspaper, their devastation often mirrors their parents' reactions. One mother interpreted her daughter's loss as a referendum on her parenting, asking tearfully how to ensure her other children wouldn't experience similar failure. Another set of parents, whose daughter vomited before standardized tests, secured testing accommodations rather than examining how their own anxiety might be affecting her. Tellingly, once the pressure was relieved through these accommodations, the girl's symptoms disappeared. Children absorb our behaviors, anxieties and attitudes through observation, often unconsciously. Research confirms this-from the famous Bobo doll experiments showing children mimicking adult aggression to studies demonstrating how parental anxiety transfers to children during academic testing. We model behaviors without realizing it, like Wojcicki's father's rule against bathing when sick that she enforced without question until her own children challenged its logic. Parenting offers a profound opportunity for personal growth by forcing us to examine our own behaviors. Several key behaviors to consider: Are you punctual, showing respect for others' time? How do you present yourself through clothing and grooming? How do you interact with others, from friends to service workers? Do you clean up after yourself and teach children household responsibilities? What's your relationship with technology-are you constantly distracted by your phone when children need attention? Do you model healthy eating, exercise and stress management? Having flaws makes you the perfect model for your child-because the process of change teaches the most powerful lesson. When changing behavior, share your specific goals with your child, making yourself vulnerable while showing they can help. Be flexible when pursuing solutions-behavior change rarely works on the first try, but don't abandon your goals. Keep a journal to track progress, enlist your child's help, and remember that changing takes determination-a valuable lesson for children to witness. The most crucial life skill we model is our ability to maintain functional relationships. Our children's future happiness depends largely on the quality of relationships they observe and later form. Whether with a spouse, partner, friends, or colleagues, how we interact teaches children how the world works and conflicts resolve. Marriage requires daily work and compromise-not keeping score, but sharing a partnership.

Глава 10

Kindness: The Cornerstone of Character

Caring is kindness-that's Wojcicki's mantra. She witnessed this principle in action when her daughter Anne rescued her 91-year-old mother from a neglectful hospice facility. Anne discovered her grandmother dehydrated and in distress, with staff ignoring patients' cries. Taking immediate action, she called an ambulance, confronted the negligent staff, and had her grandmother transferred to a hospital. She then orchestrated an extraordinary 500-mile journey, driving her grandmother herself to a quality nursing home near the family in the Bay Area, where she lived happily for two more years. This compassion wasn't surprising-Anne had always shown exceptional empathy, from caring about friendless children to injured animals. All of Wojcicki's daughters absorbed these values, working to improve lives globally after college. But she worries today's children aren't learning kindness. Harvard's Making Caring Common Project found 80% of children prioritize achievement over caring for others, while empathy among college students has declined sharply since 2000. We've embraced helicopter parenting focused on success rather than compassion, inadvertently raising narcissistic, entitled children. Yet kindness isn't weakness-it's increasingly valued by universities like Stanford and companies like Google, where "soft skills" distinguish top managers. Kindness isn't a special occasion behavior but a way of living that begins with common courtesy-acknowledging others' presence as an antidote to self-obsession. Simple greetings, eye contact, smiles, and expressions of gratitude should permeate family life, not just public interactions. Many families practice courtesy outside the home but neglect it with those closest to them. Parents must model gratitude and guide children to express it regularly. Studies show gratitude increases hope, happiness, optimism and life satisfaction while decreasing depression risk. Teaching children to appreciate gifts, write thank-you notes, and reflect on what they're grateful for-perhaps in nightly journal entries-builds this essential quality. The Wojcicki family Christmas tradition involved buying the saddest tree at the grocery store lot-the one no one wanted-and transforming it with homemade ornaments. This simple ritual taught her daughters empathy by encouraging them to look beyond themselves and understand others' feelings. Parents can nurture empathy through pretend play, which allows children to experience different perspectives by temporarily becoming someone else. Reading fiction together, especially stories about kindness like "The Rainbow Fish" and "The Giving Tree," helps children relate to characters' emotions.

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Глава 11

Teaching Children to Give a Damn: Service Beyond Self

When Wojcicki discovered Stanford residents couldn't use Palo Alto libraries despite attending Palo Alto schools, she took action. With her children in tow, she attended city council meetings to argue for equal access. Later, she convinced Stanford to build a neighborhood park for the 160 families in her community by writing letters, making appointments, gathering signatures, and ultimately designing the park herself. The "Esther Wojcicki Playground" became a huge success with castle-like climbing equipment, quality swings, and a slide built into the hillside. Her commitment to social activism was shaped by childhood experiences-her brother's death, seeing her other brother struggle with dyslexia when such children were labeled mentally challenged, and her family's history of persecution in Russia and Ukraine. She was driven to protect the underdog because her family had been powerless. Her relatives embraced the Jewish concept of tikkun olam ("repairing the world")-her father was an early Sierra Club member, her uncle led the United Jewish Appeal, and both grandfathers were rabbis and community leaders. Starting small is key-volunteer an hour in your community, attend a city council meeting, or simply vote while teaching your child about democratic participation. As children grow, encourage them to mentor others, care for the elderly, join environmental cleanups, or help at soup kitchens. Schedule one helping activity weekly, letting them choose causes they care about. But don't manipulate community service just to pad college applications-colleges can sense whether kids truly care or are just resume building. When children develop awareness of the world and interest in service, they naturally champion their own causes. Teaching journalism empowers teens by giving them a voice and audience-they become participants with a duty to serve truth and protect the underdog. Former student Claire Liu exemplifies this. After volunteering at a homeless center, she investigated the paradox between Silicon Valley's wealth and local poverty. Her newspaper feature on the Buena Vista Mobile Home Park highlighted how working-class residents were being displaced for upscale tech worker apartments. She interviewed residents facing job loss and school changes, bringing along a Spanish interpreter to capture their stories authentically. Another student, Ben Hewlett, uncovered school board improprieties when reviewing meeting minutes. Despite his shyness, he investigated administrators receiving raises during budget cuts and discovered misused credit cards. His expose in the school newspaper caused an uproar that led to the superintendent's and business manager's resignations, administrative raises being reversed, and credit cards canceled. This experience taught Ben and his peers that teenagers can expose injustice and impact their community.

Глава 12

The Revolution Begins at Home

Parenting isn't just about children-it's about the adults and citizens they become. The TRICK values must be instilled early and relearned throughout life. These simple principles produce radical results because they work with children's natural desire for recognition and respect. Even small changes yield profound outcomes. When Wojcicki met fashion designer Stacey Bendet Eisner and her seven-year-old daughter Scarlet, she discussed giving children independence and responsibility. Though Scarlet appeared absorbed in drawing during their conversation, she absorbed every word. Later, Stacey reported her daughters now justify their independence by saying "Esther would say it's okay," becoming more empowered and confident. Wojcicki's journalism program at Palo Alto High School demonstrates these principles in action. For 36 years, she's watched timid sophomores transform into young adults with agency as they experience peer teaching and choose their own projects. The program creates a lasting community while teaching students to make their voices heard through ten different publications. This approach works globally-from the Centro de Capacitacion Integral in Monterrey, Mexico helping adults in poverty gain education and job skills, to Boys Hope Girls Hope in Guatemala supporting children with traumatic backgrounds. Even in wealthy communities like Palo Alto, families struggle, highlighting universal needs for service. Everyone deserves trust, respect, independence, collaboration opportunities, and kindness. As Steve Jobs said, "The people who are crazy enough to think that they can change the world are the ones who do." By embracing TRICK with love-values at the core of all religions-we can change education and parenting culture. Success begins with our children and ourselves.

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Ключевые темы в Self-made. Как воспитать успешного человека

childhood autonomy
collaborative parenting
fostering independence
breaking generational cycles
trust-based education

Цитаты из Self-made. Как воспитать успешного человека

Trust, respect, independence, collaboration, and kindness: These are the five basic values that make up TRICK.
We've made parenting unnecessarily complicated when it's actually quite simple.
Trust begins with trusting yourself.
Every child has unique gifts, and our responsibility is to nurture those gifts.

Персонажи в Self-made. Как воспитать успешного человека

Esther WojcickiAuthor, educator, and mother who developed TRICK
Susan WojcickiDaughter of Esther and former CEO of YouTube
Janet WojcickiDaughter of Esther and professor of pediatrics
Anne WojcickiDaughter of Esther and co-founder of 23andMe
Stan WojcickiEsther's husband and a Stanford physics professor

Об авторе

Эстер Войджицки — титулованный педагог, журналист и автор бестселлера «Как воспитать успешного человека» — является новатором в вопросах современного воспитания и реформы образования.

Стипендиат фонда Макартуров и «Учитель года» в Калифорнии, Войджицки произвела революцию в обучении журналистике, основав программу медиаискусств в средней школе Пало-Альто — крупнейшую в стране студенческую медиа-инициативу. Параллельно она разработала методику TRICK (Доверие, Уважение, Независимость, Сотрудничество, Доброта), которая легла в основу её философии воспитания. Её работа сочетает в себе более 40 лет преподавательского опыта и идеи, полученные в ходе наставничества лидеров Кремниевой долины, включая дочь Стива Джобса, Лизу Бреннан-Джобс.

Войджицки расширяет свою просветительскую деятельность через проект «Moonshots in Education», платформу для взаимного обучения Tract.app и регулярные публикации в The Huffington Post. Признанная во всем мире за вызов традиционным методам обучения, её книга была переведена более чем на 20 языков и получила одобрение Лорен Пауэлл Джобс как «бесценный ресурс для воспитания следующего поколения бесстрашных творцов».

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Teach Your Children Well

Madeline Levine

HOW TO RAISE AN ADULT

Julie Lythcott-Haims

How Children Succeed

Paul Tough

Raising an Emotionally Intelligent Child

John M. Gottman

Raising Mentally Strong Kids

Amen MD Daniel G. & Charles Fay & Jim Fay

Raising Good Humans Every Day

Hunter Clarke-Fields

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Viral psych for founders

This learning plan is essential for startup founders and product leaders who want to move beyond traditional marketing and build products with viral growth baked into their DNA. It combines cutting-edge behavioral psychology, proven persuasion science, and systematic growth engineering to help you create products that naturally spread, retain users, and scale exponentially. Perfect for early-stage founders seeking product-market fit and growth-stage leaders optimizing for viral expansion.

4 h 40 m•4 Разделы

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Raise smart, kind, and creative kids

In an era of rapid change, raising well-rounded children requires a balance of emotional security and intellectual agility. This plan is essential for parents and educators seeking evidence-based methods to nurture empathy, innovation, and cognitive growth in the next generation.

5 h 16 m•4 Разделы

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Raising confident children gen z

Today's children face unprecedented challenges navigating identity development in a hyper-connected world. This learning plan equips parents with evidence-based strategies to raise confident Gen Z children who can thrive both online and offline while developing authentic self-assurance.

4 h 3 m•5 Разделы

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Launch philosophy & growth YouTube channel

This learning plan is designed for aspiring content creators who want to share meaningful ideas about philosophy, personal growth, and literature with a wider audience. It's ideal for readers, thinkers, and communicators who recognize that building a successful YouTube channel requires both intellectual depth and practical creator skills. Whether you're a student, educator, writer, or lifelong learner, this path gives you the complete toolkit to turn your passion for ideas into an impactful online presence.

5 h 20 m•4 Разделы

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Raise Mentally Resilient Children

In an increasingly complex world, emotional intelligence and grit are the foundations of a successful life. This plan is designed for parents and caregivers who want to move beyond reactive discipline and instead build a deep, brain-based connection that fosters lasting resilience.

4 h 57 m•4 Разделы

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Build resilience in myself and my daughter

This plan is essential for parents seeking to navigate modern stressors while equipping the next generation with vital coping mechanisms. It is specifically designed for mothers who want to lead by example, transforming personal challenges into growth opportunities for themselves and their daughters.

4 h 55 m•4 Разделы

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Create a channel on youtube.

In an era of digital influence, mastering YouTube is essential for creators looking to build a personal brand or business. This plan is ideal for aspiring creators and entrepreneurs who want to combine technical production skills with strategic growth and monetization tactics.

4 h 38 m•4 Разделы

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Master YouTube scripting & video planning

YouTube has become one of the most powerful platforms for creators, educators, and businesses to reach global audiences, but success requires more than just hitting record. This learning plan is essential for aspiring content creators, marketers, educators, and entrepreneurs who want to cut through the noise and create videos that attract, engage, and retain viewers while building a loyal audience.

4 h 48 m•4 Разделы

Создано выпускниками Колумбийского университета в Сан-Франциско

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@djmikemoore

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201

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@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

Узнайте больше о том, как обсуждают BeFreed в интернете

Создано выпускниками Колумбийского университета в Сан-Франциско

LOVED BY

1,000,000+ curious minds.

4.7

avg rating

1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA

117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum

108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC

254

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful

4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon

201

"It is great for me to learn something from the book without reading it."

@OojasSalunke

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn

483

"Makes me feel smarter every time before going to work"

@Cashflowbubu

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Self-made. Как воспитать успешного человека

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The Woj Way: Raising Children Who Change the World

The TRICK to Raising Successful People

Следите за каждым словом во время прослушивания

From Tenements to Transformation: Wojcicki's Journey

Trust: The Foundation of Everything

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Respect: Honoring Your Child's Unique Journey

Independence: Don't Do Anything for Your Children That They Can Do for Themselves

Следите за каждым словом во время прослушивания

Giving Your Child Grit: The Power of Resilience

Collaboration: The Power of Working Together

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Children Hear What You Do, Not What You Say

Kindness: The Cornerstone of Character

Следите за каждым словом во время прослушивания

Teaching Children to Give a Damn: Service Beyond Self

The Revolution Begins at Home

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What is How to Raise Successful People by Esther Wojcicki about?

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1,000,000+ curious minds.

1,000,000+ curious minds.

Одна книга. Множество способов её услышать.

The Woj Way: Raising Children Who Change the World

The TRICK to Raising Successful People

Следите за каждым словом во время прослушивания

From Tenements to Transformation: Wojcicki's Journey

Trust: The Foundation of Everything

Получите больше от Self-made. Как воспитать успешного человека

Respect: Honoring Your Child's Unique Journey

Independence: Don't Do Anything for Your Children That They Can Do for Themselves

Следите за каждым словом во время прослушивания

Giving Your Child Grit: The Power of Resilience

Collaboration: The Power of Working Together

Получите больше от Self-made. Как воспитать успешного человека

Children Hear What You Do, Not What You Say

Kindness: The Cornerstone of Character

Следите за каждым словом во время прослушивания

Teaching Children to Give a Damn: Service Beyond Self

The Revolution Begins at Home

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