Global Content Marketing by Pam Didner Summary
Overview of Global Content Marketing
In "Global Content Marketing," Intel veteran Pam Didner unveils the Four Ps framework transforming international marketing strategies. Praised by industry titan Doug Kessler as "smart, practical, and authoritative," it's the essential guide for navigating cultural nuances while leveraging big data for global brand dominance.
Similar books to Global Content Marketing
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
Ключевые выводы
The Ski Instructor Who Conquered the World from Colorado
Picture a ski instructor in Aspen who's never left Colorado, yet teaches Russians, Australians, and Brits how to navigate moguls. Joe Nevin didn't have a massive marketing budget or a global sales team. What he had was content-over 300 educational pieces designed to help baby boomers overcome their fear of bumpy slopes. Since 2002, his "Bumps for Boomers" program has grown 12% annually, pulling clients from across continents to his mountain. This is the new reality: geography no longer dictates your market reach. The internet has demolished borders, and any business with a website can theoretically reach anyone, anywhere. But here's the catch-reaching them doesn't mean resonating with them. Creating content that crosses cultural boundaries while maintaining authenticity requires more than translation. It demands a completely different approach to how we plan, produce, promote, and perfect our message. The challenge isn't just going global; it's staying genuinely relevant across dozens of different contexts simultaneously.
Why the Old Marketing Playbook Doesn't Work Anymore
Building Teams That Actually Work Across Time Zones
Strategic Planning: The Unglamorous Work That Makes Everything Else Possible
Production and Promotion: Where Strategy Meets Reality
Measuring What Matters and Optimizing for Tomorrow
The Mindset That Transcends Tactics
Режим Краткое резюме - Прочитайте или прослушайте краткое содержание Global Content Marketing за 9 минут
Разбейте ключевые идеи Global Content Marketing на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Режим Карточки - Топ-10 идей из Global Content Marketing кратко
Выделите из Global Content Marketing быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.
Режим Развлекательно - Уроки из Global Content Marketing в 20-минутных историях
Погрузитесь в Global Content Marketing через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Режим Персонализация - Прочитайте или прослушайте краткое содержание Global Content Marketing за 0 минут
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Создано выпускниками Колумбийского университета в Сан-Франциско
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Получите резюме книги «Global Content Marketing» в формате PDF или EPUB бесплатно. Распечатайте или читайте офлайн в любое время.