
Porter's landmark 1980 masterpiece revolutionized business thinking with his Five Forces model. Selling over a million copies worldwide, it's become essential MBA curriculum. Even marketing guru Philip Kotler calls it "seminal" - why? Because it reveals the hidden architecture behind every industry's competitive dynamics.
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Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
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Imagine standing on a battlefield without knowing where your enemies are positioned, what weapons they wield, or where to establish your defenses. This is business without strategy. Michael Porter's "Competitive Strategy" transformed this chaotic landscape into a structured battlefield that executives, entrepreneurs, and investors could navigate with confidence. While countless business books have faded into obscurity since its 1980 publication, Porter's framework remains the strategic north star for organizations worldwide. What makes this work so enduring? It provides both defensive shields and offensive weapons for the chess match of business competition - tools that work regardless of industry, era, or technological disruption. The framework's genius lies in its ability to transform complex competitive dynamics into actionable insights that anyone can master and apply.
Разбейте ключевые идеи Competitive Strategy на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Competitive Strategy быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Competitive Strategy через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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