Нетворкинг по правилам кофе-брейка: Практическое руководство по мастерству нетворкинга book cover

Нетворкинг по правилам кофе-брейка

Практическое руководство по мастерству нетворкинга

Алана Мюллер и Джоанн Биттел
3.48(143 Reviews)

Обзор книги Нетворкинг по правилам кофе-брейка

В книге «Coffee Lunch Coffee» Алана Мюллер превращает нетворкинг из неловкого обмена визитками в стратегическое построение отношений. Ее практический подход — планирование целенаправленных встреч за кофе и обедом — помог ей познакомиться с 200 людьми за девять месяцев и даже помог одной женщине превратить случайное знакомство в многомиллионный бизнес.

Ключевые темы в Нетворкинг по правилам кофе-брейка

  • intentional networking
  • professional relationship building
  • mutual benefit philosophy
  • structured connection methodology
  • hidden job market

Цитаты из Нетворкинг по правилам кофе-брейка

  • Networking has become an absolute necessity in today's economy.

  • Face-to-face meetings create opportunities that digital communication simply cannot replicate.

  • Think of it as an ecosystem: organic, dynamic, and built on mutual interdependence.

  • Effective networking begins long before you shake someone's hand.

  • Adopt a farming mindset rather than a hunting approach.

Персонажи в Нетворкинг по правилам кофе-брейка

  • Alana MullerAuthor and creator of the networking methodology
  • Joann BittelCo-author of the book

Об авторе

Об авторе книги Нетворкинг по правилам кофе-брейка

Алана Мюллер и Джоанн Биттел — авторы бестселлеров и стратеги по нетворкингу, создавшие книгу Coffee Lunch Coffee: A Practical Field Guide for Master Networking, ориентированное на бизнес руководство, сочетающее в себе практические советы с реальными методами построения отношений.

Мюллер, опытный бизнес-обозреватель, чьи статьи публикуются в The Business Journals и Bizwomen, сочетает свой опыт корпоративного лидерства со стремлением расширять возможности профессионалов через осознанный нетворкинг.

Биттел, соавтор книги STUN! Selling: Satisfy Their Unmet Need, привносит экспертные знания в области психологии продаж и поведенческих моделей, отточенные за десятилетия работы с клиентами.

Вместе их работа делает акцент на практических, лишенных «воды» стратегиях развития значимых профессиональных связей. Идеи Мюллер регулярно транслируются через программные выступления и платформы идейного лидерства, в то время как методики продаж Биттел были приняты программами обучения компаний из списка Fortune 500. Книга Coffee Lunch Coffee стала современным стандартом нетворкинга, получив признание за доступный тон и адаптивный подход, применимый в различных отраслях.

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