
Transform your founder-dependent business into a sellable asset. Named one of 2011's best business books by Fortune and Inc., "Built to Sell" has changed lives like Pamela Slim's with its three-step framework. Can your company thrive without you?
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Ever wondered why some business owners retire young and wealthy while others work into their seventies with nothing to show for it? The secret lies not in working harder but in building differently. The most valuable businesses aren't those where the owner is indispensable-they're the ones that can thrive without their founder. This counterintuitive approach forms the heart of the "Built to Sell" philosophy, which has transformed countless businesses from owner-dependent jobs into valuable, sellable assets. Consider Alex Stapleton, a successful advertising agency owner by conventional standards. He had the downtown office with exposed brick walls, prestigious clients, and a talented team. Yet Monday mornings found him rushing to appease demanding clients, using his maxed-out credit card for client lunches, and discovering resignation letters from his best employees. Despite outward success, Alex had created golden handcuffs-a business too successful to abandon but not successful enough to provide true freedom. The trappings of success had become a carefully constructed cage.
Разбейте ключевые идеи Built to Sell на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Built to Sell быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

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Создано выпускниками Колумбийского университета в Сан-Франциско
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Создано выпускниками Колумбийского университета в Сан-Франциско

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