
Dive into Amazon's relentless retail revolution - the playbook that's been translated into a dozen languages and hailed by Columbia's Michelle Greenwald as "the best business book ever." Discover why knowing your "enemy" is essential for any retailer hoping to survive the Amazon era.
Почувствуйте книгу через голос автора
Превратите знания в увлекательные, богатые примерами идеи
Захватите ключевые идеи мгновенно для быстрого обучения
Наслаждайтесь книгой в весёлой и увлекательной форме
In 1994, Jeff Bezos launched an online bookstore with a vision far beyond selling paperbacks. Today, Amazon accounts for half of all US e-commerce sales, employs over 1.3 million people, and has tentacles in cloud computing, entertainment, healthcare, and grocery. During the pandemic alone, Amazon added 500,000 workers while its market value surpassed Walmart, Netflix, Target, Nike, and Costco combined. What makes this company extraordinary isn't just its scale but its philosophy: a relentless focus on customer experience combined with long-term thinking that defies Wall Street's quarterly expectations. As Bezos famously said, "We're willing to be misunderstood for long periods of time"-a statement that perfectly captures why Amazon has become the most influential business of our century.
Разбейте ключевые идеи Amazon на понятные тезисы, чтобы понять, как инновационные команды создают, сотрудничают и растут.
Выделите из Amazon быстрые подсказки для запоминания, подчёркивающие ключевые принципы открытости, командной работы и творческой устойчивости.

Погрузитесь в Amazon через яркие истории, превращающие уроки инноваций в запоминающиеся и применимые моменты.
Задавайте любые вопросы, выбирайте голос и совместно создавайте идеи, которые действительно находят у вас отклик.

Создано выпускниками Колумбийского университета в Сан-Франциско
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"It is great for me to learn something from the book without reading it."
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Создано выпускниками Колумбийского университета в Сан-Франциско

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