Discover how to authentically express your core values—from kindness to inclusivity—through your personal brand in every relationship and setting, with practical examples for work, home, and social contexts.

personal branding at work, relationship, with family and with friends. How to show my values outwards (fashion, and behaviour) vs inwards. How to really live my values: thoughtfulness & consideration & kindness. transparency. agency & control & intentionality. open mindedness & inclusivity. Provide specific examples at work, home life, relationships, and with friends on what that might look and sound like.


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From Columbia University alumni built in San Francisco

Lena: Hey there, welcome to today's episode! I've been thinking a lot about something that affects literally every interaction we have - our personal brand. You know how sometimes you meet someone and immediately get a strong impression about who they are and what they stand for?
Nia: Absolutely! That's the power of personal branding at work. It's fascinating because whether we're conscious of it or not, we're all building a personal brand every single day. Harvard Business School defines it as "the amalgamation of associations, beliefs, feelings, attitudes, and expectations that people collectively hold about you."
Lena: Wait, so you're saying even if I'm not actively trying to create a personal brand, I already have one?
Nia: Exactly! That's what makes this topic so important. If you're not intentionally crafting your personal brand, you're letting others define it for you based on their assumptions and perceptions. And those might not accurately reflect your true values like thoughtfulness, transparency, or inclusivity.
Lena: That's actually kind of scary when you think about it. I mean, I care deeply about being kind and considerate, but if I'm not deliberately showcasing those values, people might not see that side of me.
Nia: Right, and it goes beyond just how you present yourself online. Your personal brand is reflected in everything from how you dress and speak to how you handle conflicts at work or show up for friends. It's about aligning your outward expression with your inward values.
Lena: So it's really about authenticity and intentionality. I'm curious though - how do we actually start building a personal brand that truly represents our values? Let's break down the practical steps for creating a personal brand that works in all areas of our lives - from the workplace to our closest relationships.