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    Categories>Career & Business>Chanel : Stratégie Business, Parfums et Innovation Luxe

    Chanel : Stratégie Business, Parfums et Innovation Luxe

    27 min
    |
    |
    Apr 11, 2026
    BusinessEconomicsCorp Culture

    Découvrez l'histoire de Chanel sous l'angle business : de sa stratégie de marque aux innovations majeures dans le secteur des parfums, de la beauté et du luxe.

    Chanel : Stratégie Business, Parfums et Innovation Luxe

    Best quote from Chanel : Stratégie Business, Parfums et Innovation Luxe

    “

    La haute couture crée le rêve, et le parfum permet à tout le monde d'en acheter une petite part. C'est un cercle vertueux où la division beauté finance la liberté créative de la mode.

    ”

    This audio lesson was created by a BeFreed community member

    Input question

    Un podcast sur l'histoire de channel mais avec une focale business, et une grande partie sur la division parfum / beauté, en allant jusqu'aux grands chantiers d'innovation et de stratégie.

    Host voices
    Lenaplay
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    Deep
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    Key Takeaways

    1

    Chanel : L'Empire entre Business et Luxe

    0:00
    0:12
    0:29
    0:37
    0:56
    2

    Le moteur caché de la division beauté

    1:12
    1:30
    1:55
    2:05
    2:26
    2:45
    3:14
    3:27
    3:58
    4:06
    4:29
    4:35
    3

    L'architecture d'un héritage verrouillé

    4:56
    5:08
    5:26
    5:36
    5:56
    6:05
    6:33
    6:40
    7:03
    7:08
    7:36
    7:45
    8:08
    8:27
    4

    L'innovation au service de l'exclusivité

    8:44
    8:56
    9:17
    9:22
    9:41
    9:53
    10:10
    10:15
    10:35
    10:49
    11:09
    11:22
    11:47
    12:02
    5

    La guerre des prix et le défi de la croissance

    12:23
    12:41
    13:02
    13:05
    13:21
    13:33
    13:55
    14:07
    14:29
    14:43
    15:04
    15:14
    15:34
    15:55
    6

    Le pari de la rareté à l'ère du numérique

    16:15
    16:33
    16:55
    16:59
    17:21
    17:26
    17:49
    17:56
    18:19
    8:27
    18:46
    18:58
    19:20
    19:26
    7

    Une stratégie de résistance face à la crise

    19:48
    20:04
    20:25
    20:32
    20:47
    20:55
    21:13
    21:19
    21:37
    21:48
    22:13
    22:20
    8

    Guide pratique pour comprendre le modèle Chanel

    22:41
    22:52
    23:11
    23:20
    23:36
    23:43
    24:00
    24:11
    24:33
    8:27
    25:00
    25:13
    9

    Un héritage en mouvement

    25:22
    25:40
    25:59
    26:17
    26:28
    26:42
    26:57
    27:05
    27:14
    27:25

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