Jackson and Eli break down the essential framework for creating successful products, from discovering real customer problems to achieving product-market fit through systematic testing and iteration.

How to create a great product


From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

**Jackson:** Hey everyone, welcome back to another personalized podcast from BeFreed! I'm Jackson, and I'm here with my co-host Eli. Today we're diving deep into something that's absolutely fundamental for anyone looking to create products that truly matter-how to build great products from the ground up.
**Eli:** That's right, Jackson! And I have to say, I'm genuinely excited about this one because we're pulling insights from some of the most influential voices in product development. We're talking about everything from achieving product-market fit to understanding what customers actually need, not just what they say they want.
**Jackson:** Exactly. So for everyone listening, we're going to explore this step-by-step-from that initial spark of an idea all the way through to launching something people can't live without. Ready to dig in?