The Well Strategy: Building for Deep Desire and Paul Graham's Advice
Explore The Well Strategy and Paul Graham's advice on startup growth. Learn why building for deep desire in a narrow niche beats chasing a wide, shallow audience.
The Well Strategy: Building for Deep Desire and Paul Graham's Advice 베스트 인용
It’s better to have 100 customers that love you than a million customers that just sort of like you. You are much better off building something that a tiny group of people absolutely loves and needs urgently than something that a million people just sort of like.
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The Well Strategy is a startup growth concept based on Paul Graham's advice that founders should prioritize depth over breadth. Instead of trying to reach a massive audience that only moderately likes a product, entrepreneurs should focus on a narrow niche of users who have a deep desire for the solution. This approach suggests that building something a small group absolutely loves creates a stronger foundation than something a million people find only mildly interesting.
Paul Graham argues that obsessing over reaching millions of people early on is a dangerous trap. According to the Well Strategy, the best startup ideas often look like a narrow but incredibly deep well rather than a wide ocean. By focusing on a small group, you can create a product that users need urgently, ensuring they will stick with you even through early, buggy versions of the project while you refine your product-market fit.
Building for deep desire ensures that your initial user base is deeply committed to your product. When you target a tiny group that loves and needs your service urgently, you avoid the 'hollow ground' of having many users who only 'sort of' like what you have built. This intense loyalty is a key indicator of true product-market fit, as these users are willing to use even a basic version one because the core value solves a significant problem for them.
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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
