Stop sending boring greetings on Tinder and Hinge. Learn how to master your first message, reduce cognitive reply cost, and turn matches into real conversations.

A great opener isn’t about being the funniest person on the planet; it’s about reducing the 'cognitive reply cost' and making it so easy for them to respond that it would almost feel weird not to.
How to start a first conversation and text someone you're into after matching on a dating app.

Statistics show that approximately 70% of matches on dating apps like Tinder and Hinge never result in a single exchanged message. This often happens because users experience a form of paralysis when trying to craft the perfect opening. When a message feels too generic or puts too much pressure on the recipient, the interaction often stalls before it even begins, leading to missed connections.
The most common mistake is sending a generic greeting like "Hey" or "How’s your weekend?" These openers force the other person to do all the conversational heavy lifting. By sending a low-effort message, you are essentially asking a stranger to find a way to make the interaction interesting, which often leads to them ignoring the message entirely rather than putting in the work to reply.
To improve your first message strategy, you should focus on reducing the cognitive reply cost for your match. This means crafting an opener that is so easy and engaging to answer that it would feel strange for the other person not to reply. Instead of trying to be the funniest person or using a magic pick-up line, aim to lower the mental effort required for them to keep the conversation moving.
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