
Ever wonder how Amazon became a trillion-dollar behemoth? "Working Backwards" reveals insider secrets from two former executives who spent a decade in Bezos's inner circle. Learn the "Bar Raiser" hiring process and "6-pager narrative" strategy that Tim O'Reilly calls essential for 21st-century business success.
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지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
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When Amazon reached its trillion-dollar valuation in 2018, competitors were still scratching their heads trying to decode its formula for success. What's remarkable isn't just Amazon's meteoric rise, but how consistently its "foolish" ventures - from AWS to Kindle - transformed into industry-defining successes. This isn't luck or magic. It's the result of a distinctive culture built on four unwavering pillars: customer obsession over competitor focus, long-term thinking, eagerness to invent (and accept failure), and operational excellence. These principles have guided Amazon to reach $100 billion in annual sales faster than any company in history. Even business titans like Elon Musk and Warren Buffett have acknowledged there's something special about Amazon's approach that other companies simply can't replicate. What if the secret isn't just what Amazon does, but how they think?
Working Backwards의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Working Backwards을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

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샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Working Backwards 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.