
Before becoming president, Trump revealed his negotiation playbook that made him a real estate legend. This #1 bestseller showcases strategies like "thinking big" and "protecting the downside" - tactics the Chicago Tribune likened to a lion's natural instinct for the kill.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
A real estate developer stands before skeptical bankers, proposing to transform a derelict Commodore Hotel into a gleaming Grand Hyatt. They laugh. Manhattan is bleeding money, crime runs rampant, and he wants to build luxury? Yet within years, that same project becomes a crown jewel of the city's revival. This is the paradox at the heart of dealmaking: while others see obstacles, a select few see the outline of something magnificent. The difference isn't luck or capital-it's a willingness to imagine what doesn't yet exist and the psychological fortitude to pursue it when everyone insists you're wrong. Understanding this mindset reveals why some people transform skylines while others merely occupy them. Here's what most people get wrong about risk-taking: they assume bold deals require blind optimism. The reality is far more interesting. Before committing to any Atlantic City casino, the strategy wasn't to visualize success-it was to meticulously map every possible disaster. What if the gaming license gets rejected? What if construction costs explode? What if the market collapses? Only after identifying these nightmare scenarios and building protection against each one did the deal proceed. Consider the contrast: competitors like Barron Hilton started construction before securing gaming licenses, ultimately losing hundreds of millions when approvals fell through. Meanwhile, a different approach involved assembling land through options with contingency clauses, waiting patiently for licensing, then partnering with Holiday Inns who financed everything and guaranteed against losses for five years. The result? Accepting 50% ownership with zero risk beat 100% ownership with total exposure. When Hilton's project failed, purchasing it at a fraction of its cost became possible. This reveals a profound truth: successful dealmakers aren't gamblers-they're chess players systematically eliminating risk before making their moves. Protection of the downside isn't cowardice; it's the foundation that makes bold action possible.
Trump: The Art of the Deal의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Trump: The Art of the Deal을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Trump: The Art of the Deal을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Trump: The Art of the Deal 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.