
In "The Upside of Disruption," Terence Mauri - Hack Future Lab founder praised by Shazam's creator - reveals how embracing chaos drives innovation. What mindset transforms threats into opportunities? Discover why Unilever calls his approach "a double espresso for leaders" in uncertain times.
Terence Mauri is the bestselling author of The Upside of Disruption and a globally recognized authority on leadership, AI, and future-ready strategies. A Thinkers50-ranked management thinker and founder of the foresight think tank Hack Future Lab, Mauri blends his expertise as an MIT Entrepreneur Mentor and IE Business School professor to address themes of innovation, strategic courage, and thriving in uncertainty. His prior works, including The Leader’s Mindset and 3D Leader, explore similar terrain, offering frameworks for mastering disruption.
Mauri’s insights, featured in The Economist, Forbes, and his Inc. Magazine column (1M+ monthly views), stem from decades advising firms like Google, HSBC, and Pfizer. A former McKinsey and Saatchi & Saatchi director, he translates executive experience into actionable strategies for turning volatility into value.
Recognized with a 2024 Global Recognition Award, his keynotes—praised as “a double espresso for leadership” by Forbes—have shaped agendas at events like Visa’s Global Learning Festival. The Upside of Disruption distills his battle-tested methods for leaders navigating the Age of AI, cementing his reputation as a top innovation speaker worldwide.
The Upside of Disruption by Terence Mauri provides strategies for leaders to transform uncertainty into competitive advantage. It challenges conventional thinking by advocating courage over conformity, AI co-intelligence, and dismantling bureaucratic barriers. The book offers frameworks like "strategic courage" and "future readiness" to help organizations thrive in volatile markets.
Executives, entrepreneurs, and innovation-driven professionals seeking to future-proof their leadership skills will benefit most. It’s ideal for those navigating AI adoption, organizational change, or industries prone to disruption like tech, finance, and healthcare.
Key ideas include:
The book frames AI as a "co-intelligence" tool to augment human decision-making, not replace it. Mauri argues leaders must master AI literacy to drive innovation while maintaining ethical oversight, citing examples from firms like Google and Pfizer.
Mauri introduces:
Unlike tactical guides like Atomic Habits, Mauri’s work focuses on systemic mindset shifts for volatile environments. It combines academic rigor (drawing on MIT and IE Business School research) with实战 case studies from Fortune 500 partnerships.
With AI accelerating business transformation, Mauri’s insights help leaders address remote work challenges, ethical AI integration, and geopolitical volatility. The book’s emphasis on agility aligns with post-pandemic recovery and Industry 5.0 trends.
Some practitioners note the concepts require significant organizational buy-in to implement. However, Mauri counters with MIT-tested templates for gradual cultural change, making the strategies accessible even for risk-averse teams.
Drawing on roles at MIT, IE Business School, and firms like Apple and McKinsey, Mauri blends academic theory with实战 insights. His experience turning volatility into value for Fortune 500 companies grounds the book’s frameworks in real-world impact.
Yes, Hack Future Lab offers disruption readiness assessments, AI co-intelligence workshops, and leadership masterclasses referenced in the book. These tools help organizations operationalize Mauri’s concepts.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
You can't use an old map to explore a new world.
Software is eating the world, but AI is going to eat software.
AI is as revolutionary as mobile phones and the Internet.
Acting with yesterday's logic—becoming prisoners of past success models.
Upside의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
Upside을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 Upside을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
무엇이든 물어보고, 목소리를 선택하고, 진정으로 공감되는 인사이트를 함께 만들어보세요.

샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
샌프란시스코에서 컬럼비아 대학교 동문들이 만들었습니다

Upside 요약을 무료 PDF 또는 EPUB으로 받으세요. 인쇄하거나 오프라인에서 언제든 읽을 수 있습니다.
A hundred-year-old woman jumps from a plane at 30,000 feet. She earned her mathematics degree at 83, completed her master's at 89, and now she's free-falling through clouds. What drove her to such audacity? Perhaps she understood something most leaders miss: the greatest risk isn't taking the leap-it's staying grounded in outdated certainties. In boardrooms worldwide, executives face their own version of this jump. The statistics are sobering: 93% of leaders anticipate AI disruption, yet only 27% possess the capabilities to respond. Meanwhile, 81% feel overwhelmed by business disruption, and six in ten employees worldwide have mentally checked out. We're witnessing a leadership crisis where traditional approaches crumble against forces reshaping everything we thought we knew about competition, work, and success itself.