
Dive into the landmark psychology text that's shaped our understanding of human behavior for 50+ years. Translated into 14 languages, Aronson's masterpiece reveals why we conform, love, and hate - insights that transformed classrooms and decoded tragedies from Columbine to 9/11.
저자의 목소리로 책을 느껴보세요
지식을 흥미롭고 예시가 풍부한 인사이트로 전환
핵심 아이디어를 빠르게 캡처하여 신속하게 학습
재미있고 매력적인 방식으로 책을 즐기세요
Think about the last time you judged someone harshly for their behavior. Maybe it was a stranger who cut you off in traffic, a politician who made a controversial decision, or someone who fell for an obvious scam. Our instinct is almost always the same: we assume something must be fundamentally wrong with *them*. They're selfish, stupid, or morally deficient. But here's an unsettling truth that cuts to the heart of social psychology-people who do crazy things are not necessarily crazy. When 613 parents in Jonestown killed their children and themselves in 1978, neighbors back home were stunned. These weren't monsters. They were teachers, nurses, social workers-ordinary people who, under extraordinary circumstances, did the unthinkable. This gap between who we think we are and what we're capable of becoming reveals the most important insight about human nature: we are profoundly shaped by forces we rarely recognize.
The Social Animal의 핵심 아이디어를 이해하기 쉬운 포인트로 분해하여 혁신적인 팀이 어떻게 창조하고, 협력하고, 성장하는지 이해합니다.
The Social Animal을 빠른 기억 단서로 압축하여 솔직함, 팀워크, 창의적 회복력의 핵심 원칙을 강조합니다.

생생한 스토리텔링을 통해 The Social Animal을 경험하고, 혁신 교훈을 기억에 남고 적용할 수 있는 순간으로 바꿉니다.
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